How MontBlanc could improve its email marketing

Estimated reading time: 1 min

I just bought a pen, a beautiful pen and shared my email address with the supplier – top luxury brand, Mont Blanc.

A week later I got an email, beautifully crafted but inappropriate message.  This is not the way to say hello and welcome to your new customers.  Launching right in with a sales message…. How about a welcome, a short autoresponder about the brand and explanation setting out expectations for the relationship?

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