The BEST conference wrap-ups engage

Just been to a conference and got sent the self-congratulatory showreel wrap up of vox-pops from speakers and attendees.  2 minutes of my life wasted.

Take a contrast for Conferenz and Spark’s CIO summit – a slide deck which has real insights and learnings which I can take away as a non-attendee.

The only thing they’re missing is a sign-up form to encourage me to ask for more information and an invite for next year’s event……

To be fair, they had a show reel too…. so not yet a perfect performance!