An Open Letter to Sumo.com
Dear Globally Successful Technology Business Owner,
Sumo.com logo and header
I am delighted that you have successfully bought a new domain for your business sumo.com and are seeking to transfer the strong SEO from SumoMe.com to the new domain.
Tough job.
Your marketing coordinator wrote to me with a list of URLs on my site which are pointing to the old domain. I understand how much easier it will be for you to regain Search Engine first page results if these are redirected to the new domain.
She asked “do us a huge favor” to change the hyperlinks and to “change any mentions of SumoMe to Sumo“.
This is actually a lot of work on my website.
So I wrote back
Dear Nxxxxx, This is a big ask. May I suggest you offer us something to compensate us for our time? Maybe two free months of usage?
Waiting for a response…. since April 7th, 2017.
Lots of love
Rebecca (Pissed off business owner)
Marketing Rant coming up…
It does NOT have to be like this.
Be innovative with how you ask for Testimonials [or other favours]. How about offering a charity donation, an internship, some free consulting with your experts…. so many choices and so little cost to the business.
I am sick and tired of corporations taking advantage of their hapless customers and when the ONE TIME that I have some influence over the situation – they expect me to roll over and act dumb.
What would you do?
PS. No, none of the links are active – so the lady doesn’t have to do more SEO work to resolve the redirects [free little joke from me there!]
You’re not playing the game right. It’s called Simon Says, not Sumo Says. 😉
Touche!
A perfect example of an organisation lacking customer experience focus…
but sumo already has a free version of their tools. you are only doing this blog post for publicity and hopefully you get free traffic (which is actually a good tactic)
Thanks Paul. I guess that’s a back-handed compliment!