User Review of DashThis.com

If you’re looking to keep track of multiple social media pages or for a way to track the success of a campaign you’re running you might want to look at DashThis. With DashThis you add in links to your persona around the web (like your Twitter or Facebook account) and then create a “dashboard” of information about them. We recently reviewed DashThis for a client and this is our analysis:

How DashThis works

As an analytics tool DashThis provides in-depth reports on your pages using devices called “DASHBOARDS”. You get acertain number of dashboards per month but can swap them for different periods or social media links, essentially re-using them. Once you have loaded in your page (e.g. Facebook) you can select it when you next create a dashboard. You can customise these dashboards to show the information you want, but you cannot seem to take it further than that and must use what they have built in.

As an example, Facebook pages get stats tracking for things including:

• Fan/ like count and increase over your chosen period
• Fans added / new likes over your chosen period
• Page impressions (views/ reach) over your chosen period
• How many impressions were viral over your chosen period
• Page interactions (comments, post likes, etc)
• Top posts (by various groups e.g. engaged users) over your chosen period
• Number of people talking about you over your chosen period
• Number of stories about you over your chosen period
• etc

Dashboards are versatile and can be used for a variety of statistics. The rolling dashboards are for instant statistics. Periodic reports do just that, report across a set period. Campaign dashboards follow the response your activities have gathered over a given period. This gives DashThis a wider variety of applications outside of just tracking social media page statistics.

Your account

The FREE account ends in just two weeks, which you can extend to a month by sharing DashThis.com otherwise your account will become inactive. From then on you have to pay a monthly fee where you get a number of dashboards starting at 1 dashboard for $19, then 3 for $39, 10 for $99 and so on. This means you can only have a certain number of dashboards active at any one time but you can delete one and recreate it for another page. In that way you could start with 1 dashboard and check a series of reports daily, although this could become time consuming.

Who would DashThis be good for?

DashThis is a comprehensive statistics tracking tool suitable for businesses managing a wide variety of pages, particularly social media pages. In some cases pages have their own tracking systems (such as Facebook on company pages) so if a business has a limited number of pages to track, having them all in one place won’t do them much good.

The picture above shows the multitude of pages DashThis supports, including a new way to view Google Analytics.

If you’re a company overwhelmed by statistics tracking on multiple pages you’ll want to give DashThis a trial run. If you already have your analytics figured out it’s best to give this one a miss.