Entries by Rebecca Caroe

New business development copywriting – writing a chasing email

We’ve all been there – sent a message and  you’re not sure if they have read it, ignored it or whether it’s not arrived.  How do you politely write a follow up message that provokes action? One of my cardinal rules in new business development is to remember this one thing The prospect does not owe you […]

Hire the right digital marketing agency – a guide

Here’s a great guide to how to find the best digital agency for your business brand needs. Getting an organisation who matches your needs and is able to deliver to your brief takes time and careful analysis. Get yourself all the information you need in order to find the best agency and then you have […]

Trade show B2B marketing tactics – selling tech to the masses

Trade show stands are a strong component of most technology B2B marketing programmes and they are a great place to sweep up new leads for your service. Our client, FeedBlitz, briefed Creative Agency Secrets to deliver collateral, case studies and a slide deck for their stand at the New Media Expo NMX in Las Vegas, […]

How to find contact details on Linked In outside your network

You have read everything on our Resources page haven’t you? Readers, you are in biz dev, you want leads for your business and you need to get contact details of key personnel in target organisations:  Have you read the B2B Lead Generation slidedeck?  It’s linked right there on the Resources page – top of the […]