Entries by Rebecca Caroe

New business development copywriting: Stalled prospects

September is the time business gets down to work after the summer break.  Blair Enns at the Win Without Pitching team say this is the perfect time to clean out your list of prospects and new business opportunities. Find out which ones are going to buy and which aren’t worth your time chasing further.  Blair […]

Failure of the creative agency business model

Reading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets. Years ago I realised three things No agency staff are trained on how to do biz dev A process must underpin […]

The Economist Native Advertising with GE

The Economist digital adverts on their app has an interesting native advertising content link sponsored by GE – it’s all about clean energy. A web page clearly with the Economist website layout and with their header – but independently closable (the X in the top left corner). All driven off a full page advert in […]

Contact Forms: New business development copywriting

Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting.  You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous. You need to get better at contact forms: Here are the symptoms lots of people visit your […]

Xero Marketing: a pitch & a critique

Xero is a hugely popular cloud accounts package that has taken much of the Intuit QuickBooks and MYOB business from SMEs worldwide. Prompted by an article in Forbes about in-house marketing teams versus external agency use, I remembered a pitch we sent off to Xero. As a customer of Xero and as a marketer, the things I […]

All my LinkedIn contacts are 3rd degree – how can I connect?

We got an enquiry from a reader who asked this question “I’m utilizing LinkedIn for meeting clients but currently everyone seems to be a third degree. what are some ice breakers I can use to introduce myself.” As you know, it’s very difficult to get peoples’ attention as they are busy professionals. Here are some suggestions […]