I was searching for a music streaming service for classical music. But I got the name wrong.
I knew I had not found the right business in my search results when I clicked through to the best result, and found this website design (top image). Realising my mistake, I quickly revised my search (by spelling the business name correctly) and was directed to the second page – where I knew I’d arrived at the site I wanted.
You can see how I worked out my error, through the image design, layout and styling. It’s dated and not mobile responsive. Styled as 2000s versus 2017.
Now imagine if that actually WAS the correct result and it was the business I wanted. What first impression is your website giving to first time visitors?