Client acquisition. I need to IDENTIFY the most likely prospects for my agency. How do I do that?
Good question and spot on…. you are in exactly the same situation as us here at Creative Agency Secrets.
My advice to you would be
Focus on Local marketing…. set up SEO/SEM to be found in the metropolitan areas where you ALREADY have clients
Testimonials – work these hard on Google My Business and any other relevant marketplaces
Write blog posts to appeal to industry segments who could be clients e.g. I wrote this blog Top Tips for Marketing Tradesmen and got an enquiry from Vancouver, CA.
So that’s a direct answer to your question which you should be able to execute yourselves.
If you would like to buy coaching advice with more ideas for you to run as tactical marketing, we charge by the hour. I recommend having a conference call for 30 minutes every 2 weeks.
https://creativeagencysecrets.com/wp-content/uploads/2016/07/identify-prospects.jpg341845Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-07-28 16:55:132016-07-28 16:55:13How can I identify prospects for my business?
Do you want to learn about Social Media to CONNECT, ENGAGE AND GROW?
Then join fellow Business Owners, Social Media peeps and other amazing people who have already registered for the Social Media Conference 2016.
Accelerate your learning of:
+ Social Media Strategy
+ Developing content that will rock your Brand
+ Using live video to project your presence
+ Networking and building online communities
+ Using Google apps to grow your business
+ Using social media to Sell to an International Market like China and the USA
+ How to sell to the new generation of Millennials
+ Combining Webinars and social media for added sales results
With table topics on:
+ Snapchat
+ Instagram
+ Facebook Business
+ Facebook Advertising
+ LinkedIn
+ Outsourcing
+ Pinterest
+ Blogging
+ Podcasting
+ YouTube
+ Facebook Live
+ and much more
If you want to grow your Business using Social Media then this is the place to be.
Robert C Stern flying in from the USA and known as the King of Live Video
Pauline Stockhausen – Speaker at the Social Media Marketing World in San Diego
Natalie Cutler Welsh and Wanita Z Fourie – bringing fabulous information from the Social Media Marketing World in San Diego. Both have been on TV, radio and newspapers
Andrew Baird – Digital Marketing and Business Growth Guru
Simon Young – creating magic in International Markets.
Networking
Fabulous opportunities to network. People have made significant business connections during the conference and friendships which extend beyond professional contexts.
Audience
Solopreneurs, small and medium size business owners, and people working in social media roles either within corporates or externally, community managers, bloggers, podcasters and anyone wanting to expand their knowledge and understanding of social media.
EARLY BIRD SALES END JULY 31. Book your ticket today for $560.00 which includes GST, full buffet style lunch for both days, refreshments, access to recordings of the conference speakers, prizes and much more.
There’s a large contingent of International Business Owners booking and people from all over New Zealand. The seating is limited and is selling fast. Don’t miss out.
https://creativeagencysecrets.com/wp-content/uploads/2016/07/social-media-conference-2016-auckland.jpg341845Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2016-07-22 16:26:442016-07-22 16:34:01Get early bird tickets for the Social Media Conference 2016
I wrote the headline to a prospect who wasn’t returning my calls.
The goal was to provoke a response – I also left phone messages…several.
When you have new business pipeline deals to close, remember this one thing.
The client does not owe you the business but s/he does owe you an answer.
There are 3 possible answers – Yes, No and Maybe.
Go gettem!
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https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-07-20 17:50:542016-07-20 17:50:54Mystery, conspiracy or just plain busy?
When a business is struggling to acquire new clients or increase profits, creativity and innovation are the best tools to create a new reality. More accurately, in Nintendo’s case, an augmented reality.
On July 6th, the videogame giant launched Pokémon GO and took the lead of the download rankings on both iPhone’s App Store and Google Play by storm. Just a few days after its initial release in the US they added UK, Australia and New Zealand. Thanks to this bold move, Nintendo’s shares rose 56% in a week, setting Nintendo’s market value at unbelievable 34 billion dollars. Nintendo is also generating direct revenue by in-game microtransactions and will include adverts shortly.
What is Pokémon GO?
If you don’t know what Pokémon GO is, let me explain it while you defrost from the cryogenics: it’s a free-to-play location-based mobile game where you can capture fantasy monsters and train them to challenge other players to a weirdly cute pit fight. Using augmented reality (mixing real-world and virtual elements) with the assistance of your smartphone’s GPS and camera, the player searches for creatures while actually walking around the local streets. He can then snatch it with a PokéBall, a special contraption built to hold these monsters.
Even though Nintendo is a “lovemark”, thanks to classic games like Super Mario Bros. and The Legend of Zelda, the console war wasn’t gentle on the business for the past years. With the Japanese company losing a huge market share to Sony Playstation and Microsoft Xbox, many predicted that Nintendo was in a descending curve.
Now it’s up to you. Is your business going to take advantage of this massive opportunity? And what can you do to transform your local business and be the next Pokémon GO?
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https://creativeagencysecrets.com/wp-content/uploads/2016/07/pokemon-go-marketing-local-business.jpg341845Creative Agency Secrets Teamhttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgCreative Agency Secrets Team2016-07-15 17:12:572017-04-19 16:16:59How Pokémon GO is influencing marketing for local business
One of our clients has recently taken to creating videos to showcase their products on the company website. This of course includes uploading the videos to their new YouTube account to help promote the company and the products they are selling. In doing so, they noticed the previous owner of the company had created a YouTube account with a similar name (a variation of the company name). With a decent chunk of views having stacked up on the old channel, our client wanted to know if it was possible to bring the two accounts together, since, they were essentially the same business anyway.
There were a few complications at this point: our client had contacted the previous owner of the company about getting the videos from the old channel. Unfortunately, the previous owner had not used the account for quite some time. He didn’t know what the password was and having since sold the business, his email address had been deleted, leaving his YouTube account hanging in a state of limbo, unable to be logged in and edited for future access.
As it turns out, not being able to access the account doesn’t affect the outcome – YouTube simply do not allow accounts to be merged for any reason. That’s right, if you have millions of views locked away in an account you can no longer access, too bad. They’re lost!
If you were able get in to the account to grab the videos, the only way to get all of the videos on to the same account is by logging in, downloading the videos, and re-uploading them on the new channel. This resets the view count back to zero, erasing any clout you may have built up on the website with the older account.
Thankfully the videos in question were of lower quality, looked incredibly dated and the views weren’t substantial enough to cause any serious headaches.
The End Result?
Continue adding high quality content to the new channel, and ignore the old one.
A frustrating outcome, but a valuable lesson learned along the way.
How can you avoid YouTube account complications?
If you want to migrate videos from one channel to another, ensure you have the video file itself is saved somewhere other than YouTube, set the channel up right the first time, so that you do not need to create a second one and use an email address that is unlikely to expire (hint: Gmail is YouTube’s best friend). With these points in mind, you should be able to rescue any valuable content, but sadly you will have to forget about bringing them together and leveraging the success of the old videos to promote the new ones.
A frustration we must all live with unless YouTube suddenly change their account settings. (Sigh).
Testimonials are self-evidently a great way to win new clients and grow your business profile. If you want to consider adding them to your tactical marketing armoury, there are some prior considerations to resolve.
Does your business get testimonials spontaneously?
Have you got any existing testimonials?
If you aren’t a long-established business, then it will be more difficult to encourage spontaneous outpourings of delight and joy.
Never fear, we’ve got a plan for you.
What’s already in the can?
Start with any existing documented positive feedback that you or your client can find. And plan
a page on your domain where you can drop in all the quotes from clients.
Make it easy to find e.g. www.yourdomain.co.nz/testimonials.
Make the most of the page so the viewer finds it a helpful resource, not a chore.Lay out the page so the most recent testimonial is at the top and the reader scrolls down to see others.If there are obvious different services or products which have received reviews, clearly separate them too.A series of embedded tabs can be a neat solution here.
Tabbed testimonials example
Starting from zero
A different opportunity exists for businesses without any rave reviews.You may feel it’s hard to ask for favours, to ask for sales or to ask for testimonials.Let us help you make it easy.
Business “workflows” are a trendy catchphrase that is a way of describing ‘how-we-do-things-round-here’. Any marketing activity which you do more than once deserves a workflow process.The reason is that it becomes part of normal business life and is easier to reproduce if you do it frequently.
Think about how you are going to set up the business process to get new testimonials regularly from clients and customers.
Here’s ours.
Our marketing meeting has “Testimonials” as an agenda item.We review a list of recent clients and pick a couple to approach.The lead person who works on the client phones up and asks (using a pre-agreed script) if we can have a testimonial.Further, we ask for it in three places – spoken, on LinkedIn and on Google.The spoken one we write down as we chat and then send back to the client for approval.
What’s so easy about this is that the client doesn’t have to actually write anything – they just talk.Most people find that easier.
Then we upload the testimonial or ask the client to do it on social pages. Interestingly, almost 88% of sales are influenced by social media and 59% of consumers say Facebook is the most influential. We also link back to the client’s website (like we do on the Creative Agency Secrets Testimonials page).It’s nice to give them back some strong SEO link juice.
Task completed!
Testimonials add to your SEO
Ask for testimonials on your Google My Business page.Note, you have to have a gmail address in order to create these so it can be a challenge for some clients if they have to create an account.The great output from this is that your testimonials are visible in public search (alongside the search map) and when you have over 5 published, you get a star rating too.That makes you stand out even more from competitors.
Get more mileage from each testimonial
Remember I suggested you get clients to ‘just talk’ and you write the testimonial?Well that chatting will almost certainly contain a lot of information.Take all your testimonials and copywrite a long and a short “sound bite” version of each.Put the short version on the website testimonials page.Copy the long version of each to a blog post – and link to it from the short version on the testimonials page.Creating on-site links is good (reduces bounce rate) and also helps show an expanded authentic “customer voice” to each one.
Gamification of testimonials
Inspired by Gabriel McIntyre’s “Getting Paid Faster with the Invoice Challenge”, we set about adapting it to suit our need for client testimonials.[Seriously, watch the video – it’s genius.]
Now, where else can you get and share testimonials? We know they’re on Linked In, Facebook, Neighbourly (NZ local media), Yelp, Finda, Localist….. There are heaps of places – but don’t try to game the system.Just pick the site(s) you know your clients and prospects use.
https://creativeagencysecrets.com/wp-content/uploads/2016/07/testionials.png10041600Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-07-06 17:50:352020-01-24 01:44:59Rocking Testimonials For Your Brand Profile
Before starting – cramped text and hyperlink not embedded
A quick tutorial showing good practice to encourage click throughs.
We start with a quick look at the “before” scenario. The text is continuous and the url (hidden in the image) is not embedding correctly. The post gets no clicks or click throughs to the website.
Before starting – cramped text and hyperlink not embedded
Type the URL first and then Facebook allows you to select the image you want
Inserting blank lines in the text spaces it out and forces the “See More” link to appear
Corrected hyperlinks to See more and Hyperlink to your website or blog.
Type the URL first and then Facebook allows you to select the image you want.
Inserting blank lines in the text spaces it out & forces the See More link to appear
Moving forward to some of the resolutions – each one is explained in the caption.
Corrected hyperlinks to See More and site link.
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https://creativeagencysecrets.com/wp-content/uploads/2016/06/correct-image-upload.png1086786Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-06-29 12:40:562016-06-29 12:53:53Getting the best from Facebook updates for business
Self-education is important in life and particularly in digital marketing. So many people tell us they “don’t know where to start” or “am I getting good advice?”. And so we always say, go and research the topic. Find out as much information as you can and become informed.
One way to shortcut this research process is to buy training or coaching from an expert and today we’re giving you the opportunity to buy a stack of tutorials in our best value online marketing education offer.
Our friends at Blogging Concentrated, Dan Morris and Rachel Martin have pulled together the BC Stack. It’s a one-off promotion for 7 days with a large number of products all for sale together for a single price of US$27 (approx NZ$37). We have contributed the Proactive B2B New Biz Toolkit to the stack.
Conrado has reviewed the full product list and summarised them into categories so you can appraise the area of most interest to yourself. All the names in bold are personally known to the CAS team.
#Content Marketing
Write Nonfiction Like A Pro – Tom Corson-Knowles
101 Viral Titles – Rachel Miller
Podcasters Secret Weapon – Launch Guide – Luis Congdon
Really Simple Content Marketing – Connie Ragen Green
#Social Media
Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy – Jenn Herman
How to Shoot Multi Camera Facebook Live Videos – Holly Homer
Ultimate Evergreen Facebook Ad Formula – Maria Gudelis
Social Imageries – Jam Mayer
#Affiliate Marketing
Affiliate Marketing Masterclass – Robin Cockrell & Lesley Stevens
Introduction to Affiliate Marketing – Gavin Male
Bloggers Guide to Affiliate Marketing – Katie Hornor
#Entrepreneurship
Branding from the Inside Out – Isabelle Mercier-Turcotte
Write Kindle Books Ridiculously Fast: 1 Book Every Month! – Marc Guberti
Simple Platform Building 101 – Joe Pardo
Small Blog, Big Income – Carol Tice
#Growth Hacking
31 Days to Get More Customers, Increase Traffic, and Boost Sales – Prerna Malik
The Growth Hacker’s Guide to the Galaxy – Mark Hayes
Leveraging Systems and Automation for Massive Profits – Johann Noguiera
30 Day List Building Funnel – Jo Barnes
#Leading Edge Tools
Facebook Live Quickstart – Chris Lockwood
Podcast Prospect Machine: next level strategies – Vernon Foster II
Podcasters Launch Guide – Luis Congdon
Google Analytics Dashboards – Clare Swindlehurst
Why brands should be social listening – Jason Falls
#Business To Business
How to research your competition – Sharyn Sheldon
Done for your marketing templates – Alice Seba and Ron Douglas
#Productivity
How to Hire Help – Lisa Kelly Woodruff
25 Incredible Internet Marketing Checklists and Worksheets – Brian Basilico
50 ways to increase productivity a guide for the self-employed – Cyn Gagen
The Ultimate social media productivity system for entrepreneurs – Yolanda Spinks
#New Zealand Authors
Introduction to Affiliate Marketing – Gavin Male
Proactive B2B New Biz Toolkit – Rebecca Caroe
Social Imageries – Jam Mayer
Blog Writers Bootcamp – Mary Jaksch
The Growth Hackers Guide to the Universe – Mark Hayes
The Go To Girl – Natalie Cutler-Welsh
The BC Stack offer runs from 28th June NZT until 2nd July NZT
https://creativeagencysecrets.com/wp-content/uploads/2016/06/bcstack.jpg341845Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2016-06-24 10:00:002016-06-27 10:00:37Fresh ideas for your digital marketing