How Small Businesses Benefit From Digital Marketing

Estimated reading time: 3 min

Running a small business brings worries for the owner from time to time. You want to make sure you are doing what is best for the future of your company but you probably have concerns about which options to prioritise.  Let us help you.

You are not always going to know how to complete your business goals without outside advice. Marketing your company in the right way can do wonders for public perception. Modern businesses use digital marketing and it really is effective at getting your company to new levels of online sales success.

Digital marketing trends are changing fast and it’s important to stay abreast of the latest ones which are relevant to your  business. By taking time to review these simple steps, you are going to give your company the best chance to reach a wider audience and continue to grow

Your website is your central location

Right away, one of the more important aspects of digital marketing for your small business is a modern, mobile friendly website.  Business websites have been around for years but a recent survey found that around 50% of all businesses in New Zealand did not have a web presence.  They didn’t even have a Google My Business listing!  FACT: not having a website works against your business.

If you want to make sure your business has a single, central location where clients, staff and potential customers can visit to learn more about what your company offers, then you absolutely must have a website. There are plenty of straightforward interactive tools you can use to create small business websites. All you need to do to get started is find a system that makes the most sense for your abilities. If you are new to digital marketing, you might find it helpful to work alongside a web designer to get a better idea of how to set everything up.

Social Media Trends

Outside of having a website, there are a number of other important digital marketing tactics. Social media has fast become one of the more powerful aspects of the internet. People use websites like Facebook, Instagram, and Twitter to connect with consumer audiences. Businesses, likewise, take advantage of social media to connect with their customers in authentic ways. This means you definitely want to get on social media.  But beware the enthusiastic young adviser.  There are traps for the ill-informed.  It’s not something you want your 15 year old child to run for you.

Google Trends: Search for Social Media Marketing

Google Trends: Search for Social Media Marketing 2017-8

Social media outlets allow businesses of all sizes the chance to interact with customers in a comfortable environment. Customers can go to your social media page if they are attempting to contact you (using messenger apps) or are looking to learn more information about your products, services, or upcoming special deals you might be offering. Different platforms  offer a different set of advantages and disadvantages so you definitely want to take time to learn about each. Understanding your key audience demographic can make a difference in what social media platforms you end up using for your business.

Connect Now

Digital marketing is popular because it’s very cost-effective and the results can be immediate for connecting small businesses with customers. By creating your own website and using social media, you are giving your company a chance to get noticed and get the attention you deserve from potential customers.

Give yourself a bit of time to research the options and get this process started so that you might see the benefits for yourself.

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