Cheat-Sheet notes: Email Marketing turning emails into leads
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
By rebecca Wednesday September 14, 2011
How to use a relationship to win new clients
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
By rebecca Tuesday June 28, 2011
Guest Post: Michael Gass on cobblers shoes
There’s an old saying that cobbler’s children have no shoes. It refers to the fact that a busy cobbler will be so busy making shoes for his customers that he has no time to make some for his own children. If I had a dollar for every ad agency that has used that metaphor as [...]
By rebecca Tuesday February 22, 2011
Metrics to prove your social media campaign is working
Devising appropriate ways to measure your social media campaign for new business development is key to proving that your work is delivering results. Today we suggest some ways to measure the success of your work The number of Followers on Twitter The number of Fans on Facebook Fan Pages, Events The number of tweets & [...]
By rebecca Tuesday February 1, 2011