How to buy web design servies is a particular skill. And a difficult one to keep up to date because few companies buy more than once every 3 years (or more). Staying current with procurement purchasing and how to assess a supplier of web design can be short-circuited by reading Lance Wiggs’ excellent quick assessment [...]
One of the buzz marketing phrases doing the rounds is “Inbound Marketing” and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]
Is it appropriate to ‘mark up’ services? My personal view about how to justify marking up services to sell to clients is this. If you have invested time and money researching the service, learning how to use it and how best to integrate it into marketing campaigns then it is legitimate to charge your clients [...]
You’ve gotta love the Copyblogger team – they are taking the infographic world by storm commissioning their very own beautiful graphic illustrating 22 ways to get great ideas for blog posts. If content marketing is your thing, share this with your clients and try out a few of the suggestions. Rebecca has created a pinterest [...]
Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan. Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis. We listened to a great seminar hosted by the [...]
Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]
There are a lot of places online where your personal and company profile is visible. This is the modern-day equivalent to directory listings that used to be a very important part of B2B marketing in the past. I was reminded of this by a recent follow request from StrewIt. I have no idea what the service is [...]
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