How to buy web design servies is a particular skill.  And a difficult one to keep up to date because few companies buy more than once every 3 years (or more). Staying current with procurement purchasing and how to assess a supplier of web design can be short-circuited by reading Lance Wiggs’ excellent quick assessment [...]








One of the buzz marketing phrases doing the rounds is “Inbound Marketing”  and we find that many brands and businsses hope inbound marketing will fulfil all their hopes for new enquiries and drive up the sales funnel effortlessly. It doesn’t work like that. There certainly are many agencies who sell themselves as inbound or content marketing specialists. [...]








Is it appropriate to ‘mark up’ services? My personal view about how to justify marking up services to sell to clients is this. If you have invested time and money researching the service, learning how to use it and how best to integrate it into marketing campaigns then it is legitimate to charge your clients [...]








Migrating your marketing online and integrating new elements of social media into a traditional brand strategy is not easy.  Today we showcase a client and their challenges and a book and a blog post.  Together they give you the one principle you need to write a B2B online brand strategy. How to get customer community integrated into your [...]








You’ve gotta love the Copyblogger team – they are taking the infographic world by storm commissioning their very own beautiful graphic illustrating 22 ways to get great ideas for blog posts.  If content marketing is your thing, share this with your clients and try out a few of the suggestions. Rebecca has created a pinterest [...]








Any B2B marketer and any creative agency who works with business to business clients must be using email as part of the marketing plan.  Business needs to add new customers to mailing lists and drive outbound messages for new products and services on a regular basis.  We listened to a great seminar hosted by the [...]








Do relationships matter more than marketing or advertising for B2B? There is some truth in this but it is often over-stated. Many web experts talk about the glorious ‘free’ things that come to them  just because of their relationship and web presence – but we believe that without a proven track record in the area of [...]








There’s an old saying that cobbler’s children have no shoes. It refers to the fact that a busy cobbler will be so busy making shoes for his customers that he has no time to make some for his own children. If I had a dollar for every ad agency that has used that metaphor as [...]








Devising appropriate ways to measure your social media campaign for new business development is key to proving that your work is delivering results. Today we suggest some ways to measure the success of your work The number of Followers on Twitter The number of Fans on Facebook Fan Pages, Events The number of tweets & [...]








There are a lot of places online where your personal and company profile is visible.  This is the modern-day equivalent to directory listings that used to be a very important part of B2B marketing in the past. I was reminded of this by a recent follow request from StrewIt.  I have no idea what the service is [...]