How frequently should you message your customers during the Covid-19 lockdown? Google my Business has a new tab with Covid19 status for your business – useful to update folks if you are open or not. And the new Facebook layout seems to have relaxed flood control for messenger. No related posts.
3 things you can do today to help your business through this recession. Build the mailing list Find where your audience is hanging out (Use Alexa to do site ranks by country) Display advertising can get rapidly updating messages out. Are you open? Does mail order work? Can you deliver? Are there restrictions? What’s your […]
There are 3 types of message – two are a waste of time and effort. Focus appropriately. Give clear messages. Understand the customer’s point of view. Be practical. Help others to stay within the Government’s Level 4 guidelines. Subscribe to get these short update videos in YouTube or LinkedIn and please pass them to folks […]
What can brands say to their customers now it’s clear that business as not-normal will continue? – two content messaging ideas are in the video 3 rules for crisis communications 100% transparency Write with compassion Be clear, accurate and concise about tough decisions No related posts.
Our team brings you the news about our economy that requires intensive investigation, providing an important resource for Kiwis who want to make well-informed financial decisions. Your contribution fuels our capacity to provide independent reporting & analysis, while also keeping our site open for comments & community engagement. A case study – the client supplied […]
We are focused on growing mailing lists as a clear goal during the #Covid19 #lockdown. Here’s the detail of our campaign so you can copy it for your brand. Clear goal Free content Landing page Paid content Podcast Social promotion and sharing Anatomy of a list growing campaign No related posts.
I’m doing quick updates on daily topics. Let me know what is helpful for you. Business rules for ERP A challenge for a retail website selling B2B. Where and how to update SEO – should it be in ERP or should it be on the site? How to set rules? No related posts.
The new “Off-Facebook Activity” tracker launched this week spits out a list of the apps and sites that share your activity with Camp Zuckerberg. The platform can see when you visit a website or open an app, or add an item to your shopping cart, just to name a few examples. I just did a […]
The old chestnut about “sales-ready leads” versus “marketing qualified leads” never ends – it just mutates like a virus. I went to a presentation of a sales research project last week and their survey and report were interesting. If you work in marketing or new business development and are starting to use ABM, take a […]