New challenges are what we thrive on and so the opportunity to work with a client on migrating them to a Multi Language and Multi Currency website was exciting. Specifying the Minimum Key to getting a great outcome was the first step of the site adjustment – what was the minimum viable site which would […]
Twice a year you get a chance to run a promotion themed around the biannual clock changes in spring and autumn (fall). We call it daylight savings or “summer time” but either way, the clocks advance or retreat an hour. Here are 5 themes for promotions you can run in your marketing 5 Daylight Savings […]
I got a call this week and asked to advise an event which is for business to business audience how I could help them double their attendees in the last 4-5 weeks before the event happens. This is my advice. Last-minute event marketing Set up a tripwire webinar to drive interest / registration details Find […]
Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected. But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation. The full email is reproduced below. Here is my analysis of why it’s […]
If it feels like millennials rule the workplace, it’s because they do. By 2030, they’ll make up at least 75% of the American workforce. Millennials are often critiqued for being entitled and having overly high expectations, but performance marketing expert and entrepreneur Eyal Gutentag believes that companies would do well to rise to their demands […]
Getting digital marketing sponsorship right is a challenge. Activations using digital channels depend on robust messaging strategies and careful persona creation. In this presentation we have a case study from Air New Zealand and Akzo Nobel Volvo Ocean Race which you can adapt to your needs. Rebecca was speaking on the topic of digital channels […]
Join us for the Auckland launch of Shelly Davies’ new book – Good Shit I’ve Learned. Yes, She is a REAL WOMAN who swears not just for emphasis, but because it communicates meaning. Why? Rebecca and Shelly have danced around each other’s online profiles and commenting on things for at least a couple of years. […]
What is new in SEM for business? Rebecca Caroe discusses the Wild West of agency service providers and how to avoid getting ripped off by a marketing firm. Louise runs the Creative Store – a recruitment and placement agency specialising in the creative industries. This is her interview with Rebecca published in August 2018. When […]
As a marketer I love being marketed to and so when I got invited by Air New Zealand to “Find out what’s your travel style?” I clicked to do the self-test quiz. Backstory – Customer Differentiation for CRM Brands need to be clear about different messages to different audiences. This is basic database marketing concept […]