I wrote this email to a client today. I have been working with them to set up and activate the things which will move them towards sales. And I answer the Chicken and Egg question too…. read on I think you have made significant progress in understanding three things which are essential to a successful […]
My eCommerce SaaS has a conversion rate of 7% (2 new subscribers a day). I only get 1200 page hits a month though. How can I get more traffic? The service is called Trendosaur. It helps online retailers make money by showing them the most profitable products to sell. My subscribers love the service. I’ve […]
New challenges are what we thrive on and so the opportunity to work with a client on migrating them to a Multi Language and Multi Currency website was exciting. Specifying the Minimum Key to getting a great outcome was the first step of the site adjustment – what was the minimum viable site which would […]
Twice a year you get a chance to run a promotion themed around the biannual clock changes in spring and autumn (fall). We call it daylight savings or “summer time” but either way, the clocks advance or retreat an hour. Here are 5 themes for promotions you can run in your marketing 5 Daylight Savings […]
I got a call this week and asked to advise an event which is for business to business audience how I could help them double their attendees in the last 4-5 weeks before the event happens. This is my advice. Last-minute event marketing Set up a tripwire webinar to drive interest / registration details Find […]
Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected. But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation. The full email is reproduced below. Here is my analysis of why it’s […]
If it feels like millennials rule the workplace, it’s because they do. By 2030, they’ll make up at least 75% of the American workforce. Millennials are often critiqued for being entitled and having overly high expectations, but performance marketing expert and entrepreneur Eyal Gutentag believes that companies would do well to rise to their demands […]
Getting digital marketing sponsorship right is a challenge. Activations using digital channels depend on robust messaging strategies and careful persona creation. In this presentation we have a case study from Air New Zealand and Akzo Nobel Volvo Ocean Race which you can adapt to your needs. Rebecca was speaking on the topic of digital channels […]
Join us for the Auckland launch of Shelly Davies’ new book – Good Shit I’ve Learned. Yes, She is a REAL WOMAN who swears not just for emphasis, but because it communicates meaning. Why? Rebecca and Shelly have danced around each other’s online profiles and commenting on things for at least a couple of years. […]