Thanks to Dawn who wrote in asking “What does a client brief look like?” Let us help you out. What to do when hiring an agency If you sub-contract your marketing to an agency or to freelancers, you want to be sure that you pay for and get good quality work. A lot of the […]
Connecting two compatible businesses with each other can be one of strongest networking tools for you and other businesses. By connecting the groups, not only are you solidifying your own network, but also helping the two businesses who may be able to benefit each other. But often times this can be difficult over email. In […]
Has Google been sending you emails recently? If you are the webmaster for your domain, you will be getting messages from Google Search Console as they find new errors on your website. The newly helpful Search Console Reports are good to get. This is all part of a rollout of improved reporting. Now you can […]
Sage publishes an annual survey of accountants attitudes – what’s interesting is that it is global and the summary report details some good findings about the profession. It’s called The Practice of Now 2018 As a marketer who works with professional services businesses, my reading highlights some big numbers in the research about artificial intelligence, […]
Migrating to digital marketing from traditional marketing is a question I get asked frequently. Giving a talk to the Te Atatu Business Association, I was able to showcase both business to business (B2B) and business to consumer (B2C) examples of ways to work out these things Where to start your digital marketing Which marketing methods […]
If you are planning to go into business for yourself, you need to be on the web. Just as the company you worked for until recently has their site on the web, you need to establish your own. By doing so, you will put yourself in a position to reach a potential audience that numbers […]
The year 2020 was once the ideal setting for futuristic sci-fi movies, but now it’s just around the corner. As the world gets closer to a new era, people have to brace themselves for the changes technology is going to effect on the business world. In fact, your customers will often drive technology you adopt […]
Thanks to Glenn Marvin of Konnector who interviewed me on his 302 Temporary Redirect Show (that’s a geek joke – a website has a 302 error code…. ). 5 key activities for B2B Marketing During the show Glenn asked me what my “always on” fundamental B2B marketing activities are. If you want to listen […]
“So little thought goes into websites” I said this afternoon, prompting my colleague, Conrado Langer to add “You just described humanity in one sentence!” Reviewing the social sharing icons for two clients this week we had opposing experiences. One was getting great traction – but the sharing icons overlaid the blog text when viewed on […]