Getting digital marketing sponsorship right is a challenge. Activations using digital channels depend on robust messaging strategies and careful persona creation. In this presentation we have a case study from Air New Zealand and Akzo Nobel Volvo Ocean Race which you can adapt to your needs. Rebecca was speaking on the topic of digital channels […]
Join us for the Auckland launch of Shelly Davies’ new book – Good Shit I’ve Learned. Yes, She is a REAL WOMAN who swears not just for emphasis, but because it communicates meaning. Why? Rebecca and Shelly have danced around each other’s online profiles and commenting on things for at least a couple of years. […]
What is new in SEM for business? Rebecca Caroe discusses the Wild West of agency service providers and how to avoid getting ripped off by a marketing firm. Louise runs the Creative Store – a recruitment and placement agency specialising in the creative industries. This is her interview with Rebecca published in August 2018. When […]
As a marketer I love being marketed to and so when I got invited by Air New Zealand to “Find out what’s your travel style?” I clicked to do the self-test quiz. Backstory – Customer Differentiation for CRM Brands need to be clear about different messages to different audiences. This is basic database marketing concept […]
Gift giving can seem a little challenging when you’re feeling uncertain about what someone would like or use. Opting for a gift that has a personal touch is generally a good bet because it shows that you put thought into your gift and speaks to something that is unique to someone as an individual. Here […]
From: Jim Bird On Behalf Of reviewus@XXXXX.com Sent: 16 October, 2012 10:04 PM Subject: Thank you for using XXXXXX – Please Review Us Dear Valued Customer, According to our records you placed at least one order through XXXX in September. Thank you very much for your business and may it continue for a very […]
There are clear rules as to what forms of communication should be used at what times, and usually one clear, succinct message via voice call, Email, or text will suffice. Business etiquette also has rules about over-communicating and bombardment, but there are some instances where BOTH a phone call and text message are needed to […]
I am a fan of email auto responders that send a pre-determined email reply out from your address. They can be very helpful for new business development as an information tool for prospective customers. As ever, there are good and bad examples of automatic emails. Here are four examples we have received recently that can […]
Mandee Sebire is the Practice Manager of the Wellington Law firm, Mahoney Burrowes Horner Lawyers. She recently workedwith Creative Agency Secrets to get website redesign quotes for the business and we asked her to talk about the experience. What was the challenge you faced when needing a new business website? We didn’t have the knowledge […]