Messaging for marketing campaigns during Covid19 We realise the super-short time horizon that we can work on. Plan for the immediate future. Do campaigns that work within a 1 week time horizon. Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-05-14 09:10:072020-05-13 15:13:05Marketing for short planning horizons
When will consumer spending get back to pre-Covid19 levels? It’s a gigantic question with huge implications for marketing and the world economy. Early clues are coming out and if you know where to look, you will be able to improve your marketing planning. Frontline consumer research This week I saw two research reports which start […]
The top of the funnel is ready to be filled again. It is imperative that all marketers restart advertising and early-stage communications. We look at Google AdWords and the Google AdWords optimiser AI software. Would you consider doing mini videos? We get good feedback from these ones. The Superdrug campaign Catch up on past […]
Post-lockdown marketing is not going to be anything like we did before. There are new constraints and new opportunities – it’s up to us to start to find what these are new. Start preparing for Level 3 marketing One accounting firm offered to open their ‘little black book’ to source helpful contacts among their clients […]
Continuing my lockdown series of mini videos for marketers. How can we improve funnels to get more revenue per customer? Thank you page should include an upsell Offer a phone call to discover more and suggest solutions. This works particularly well if you are selling services. For products you could use text chat on the […]
Continuing our series on lockdown marketing tips – how about doing a survey of your customers? One goal Few questions Allow freeform answers as well as picklists Make a valuable offer at the end. No related posts.
Writing tone of voice aligned with brand values is a powerful marketing tool. This email is so powerful because the structure of this message is aligned to brand values open Reminder of their mission Then acknowledge pain New tools that support their community Sign off with a humble acknowledgement The full text Dear SoundCloud Creators, Since our […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-03 16:40:112020-04-03 16:40:11Analysis of CEO message to customers
Today’s first quick marketing tip is about Competitor analysis – find out what your competitors are doing to market at this time Open a search window and type your brand name vs. Wait and see what auto complete suggests. Then do it again for the suggested name. I did the Warehouse vs and it suggested […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-02 17:05:082020-04-02 17:07:35Rush into eCommerce during Lockdown
How frequently should you message your customers during the Covid-19 lockdown? Google my Business has a new tab with Covid19 status for your business – useful to update folks if you are open or not. And the new Facebook layout seems to have relaxed flood control for messenger. No related posts.
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-04-01 09:00:422020-03-30 18:15:20Messaging frequency in Covid19
3 things you can do today to help your business through this recession. Build the mailing list Find where your audience is hanging out (Use Alexa to do site ranks by country) Display advertising can get rapidly updating messages out. Are you open? Does mail order work? Can you deliver? Are there restrictions? What’s your […]
Marketing for short planning horizons
/0 Comments/in Marketing, Recession /by Rebecca CaroeMessaging for marketing campaigns during Covid19 We realise the super-short time horizon that we can work on. Plan for the immediate future. Do campaigns that work within a 1 week time horizon. Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious […]
No related posts.
Will consumer spend recover after Lockdown?
/0 Comments/in B2C, Metrics, Recession /by Rebecca CaroeWhen will consumer spending get back to pre-Covid19 levels? It’s a gigantic question with huge implications for marketing and the world economy. Early clues are coming out and if you know where to look, you will be able to improve your marketing planning. Frontline consumer research This week I saw two research reports which start […]
No related posts.
Restart advertising now
/0 Comments/in Advertising /by Rebecca CaroeThe top of the funnel is ready to be filled again. It is imperative that all marketers restart advertising and early-stage communications. We look at Google AdWords and the Google AdWords optimiser AI software. Would you consider doing mini videos? We get good feedback from these ones. The Superdrug campaign Catch up on past […]
No related posts.
Marketing after lockdown ends
/0 Comments/in Marketing, Marketing ideas, SEO /by Rebecca CaroePost-lockdown marketing is not going to be anything like we did before. There are new constraints and new opportunities – it’s up to us to start to find what these are new. Start preparing for Level 3 marketing One accounting firm offered to open their ‘little black book’ to source helpful contacts among their clients […]
No related posts.
Marketing funnel improvements
/0 Comments/in B2C, Marketing ideas /by Rebecca CaroeContinuing my lockdown series of mini videos for marketers. How can we improve funnels to get more revenue per customer? Thank you page should include an upsell Offer a phone call to discover more and suggest solutions. This works particularly well if you are selling services. For products you could use text chat on the […]
No related posts.
Customer survey during lockdown
/0 Comments/in B2B, Marketing, Marketing ideas, Recession /by Rebecca CaroeContinuing our series on lockdown marketing tips – how about doing a survey of your customers? One goal Few questions Allow freeform answers as well as picklists Make a valuable offer at the end. No related posts.
No related posts.
Rush into eCommerce during Lockdown
/0 Comments/in B2B, B2C, Marketing ideas, Recession /by Rebecca CaroeToday’s first quick marketing tip is about Competitor analysis – find out what your competitors are doing to market at this time Open a search window and type your brand name vs. Wait and see what auto complete suggests. Then do it again for the suggested name. I did the Warehouse vs and it suggested […]
No related posts.
Messaging frequency in Covid19
/0 Comments/in Email, Social Media /by Rebecca CaroeHow frequently should you message your customers during the Covid-19 lockdown? Google my Business has a new tab with Covid19 status for your business – useful to update folks if you are open or not. And the new Facebook layout seems to have relaxed flood control for messenger. No related posts.
No related posts.
Proactive Recession Marketing
/0 Comments/in Recession /by Rebecca Caroe3 things you can do today to help your business through this recession. Build the mailing list Find where your audience is hanging out (Use Alexa to do site ranks by country) Display advertising can get rapidly updating messages out. Are you open? Does mail order work? Can you deliver? Are there restrictions? What’s your […]
No related posts.