Local Marketing event in Auckland

8 Marketing Strategies To Grow And Scale A Local Business

Most of New Zealand’s businesses are local. Knowing how to get known locally is an important skill. Today we’re showing you our latest tips for local marketing success.  Better still, they’re all things you can do yourself – today. Ready for your local marketing quick-fix? Local marketing is absolutely essential nowadays whether its a neighbourhood, a city or […]

Customer Feedback

Don’t Be Boring Is The Best Way To Gather Customer Feedback

Customer feedback. These simple words are in every businessman’s mouth (and 2-hour long Powerpoint presentations) and can give you priceless insights if done right. This data is essential to measure customers’ satisfaction and make your products/services meet their needs. But let’s be honest, the ways people use to collect it are not thought through like […]

Marketing for a web design business

I’d like to chat about marketing for my small web design business.  I’ve got to this point without needing to do much marketing, however, to grow, I need to be doing something!  What’s your advice? Having looked at many, many web design agency websites, there is one clear point of difference which you have that […]

Only the digitally confused need attend!

No, I don’t want you to come to our event unless you qualify On 27th September I’m speaking at a breakfast event. [ticket reservations below] It’s about de-coding digital marketing for folks who are confused about how to do digital communications successfully. Why am I doing the gig? Despite digital being commonplace to me, it’s not that […]

Marketing and Cash Flow

How to Cash Flow your Marketing

Finance people see marketing activities differently.  They may be blocking spend that you perceive essential.  To understand the Chief Finance Officer’s perspective on marketing, we decided to interview expert CFO Trish Love about how she makes decisions to spend money on Marketing. Marketing Activities versus Cash Flow Trish has an 8 step process she uses […]

How to become an Effective Business Leader

How to become an Effective Business Leader

If you are responsible for the running of a business, then you are a leader. Being a leader means having the specific skills required to get the best out of people, such as employees, suppliers, and the people you meet in the running of your business. With an effective leader steering the ship, a business […]

Entrepreneurship and business course

What’s the best entrepreneurship / business course?

A question I answered in Quora forum: “What’s the best entrepreneurship or business course – it can be free or paid”. The best course of action is to go apprentice yourself to an entrepreneur you respect and learn by working with/for them. I suggest doing this before or at the same time as starting your […]

How I plan to benefit from a lost pitch

A question from Quora was sent to me to answer. And it demonstrates so neatly why many new business people get discouraged by apparent failures. My answer shows how to play the “advantage” card from a disappointment and position yourself for future success while gaining valuable business experience from the situation. My business partner’s dad/investors […]

Google Alerts

How to Use Google Alerts to Drive Business

Google alerts are an extremely useful resource for promoting your business online. First of all, if you aren’t using Google Alerts to track your business, you’re missing a seriously useful hack. They are particularly handy for staying up to date with relevant and timely information regarding your business, so you can react immediately to any publicity […]

Marketing analysis (Business vector designed by Freepik)

Getting insight from your Marketing Analysis

Data is worthless unless it has meaning. Today’s marketer has access to more data than ever. Finally we stand a chance of overcoming the traditional hostility to marketing as being 50% wasted spend because digital is wholly trackable and spend ROI can be calculated. And yet now, when all this is within our grasp, marketers […]