Only the digitally confused need attend!

No, I don’t want you to come to our event unless you qualify On 27th September I’m speaking at a breakfast event. [ticket reservations below] It’s about de-coding digital marketing for folks who are confused about how to do digital communications successfully. Why am I doing the gig? Despite digital being commonplace to me, it’s not that […]

Marketing and Cash Flow

How to Cash Flow your Marketing

Finance people see marketing activities differently.  They may be blocking spend that you perceive essential.  To understand the Chief Finance Officer’s perspective on marketing, we decided to interview expert CFO Trish Love about how she makes decisions to spend money on Marketing. Marketing Activities versus Cash Flow Trish has an 8 step process she uses […]

How to become an Effective Business Leader

How to become an Effective Business Leader

If you are responsible for the running of a business, then you are a leader. Being a leader means having the specific skills required to get the best out of people, such as employees, suppliers, and the people you meet in the running of your business. With an effective leader steering the ship, a business […]

Entrepreneurship and business course

What’s the best entrepreneurship / business course?

A question I answered in Quora forum: “What’s the best entrepreneurship or business course – it can be free or paid”. The best course of action is to go apprentice yourself to an entrepreneur you respect and learn by working with/for them. I suggest doing this before or at the same time as starting your […]

How I plan to benefit from a lost pitch

A question from Quora was sent to me to answer. And it demonstrates so neatly why many new business people get discouraged by apparent failures. My answer shows how to play the “advantage” card from a disappointment and position yourself for future success while gaining valuable business experience from the situation. My business partner’s dad/investors […]

Google Alerts

How to Use Google Alerts to Drive Business

Google alerts are an extremely useful resource for promoting your business online. First of all, if you aren’t using Google Alerts to track your business, you’re missing a seriously useful hack. They are particularly handy for staying up to date with relevant and timely information regarding your business, so you can react immediately to any publicity […]

Marketing analysis (Business vector designed by Freepik)

Getting insight from your Marketing Analysis

Data is worthless unless it has meaning. Today’s marketer has access to more data than ever. Finally we stand a chance of overcoming the traditional hostility to marketing as being 50% wasted spend because digital is wholly trackable and spend ROI can be calculated. And yet now, when all this is within our grasp, marketers […]

Identify prospects for your business (Map vector designed by Alvaro_cabrera - Freepik.com)

How can I identify prospects for my business?

Client acquisition. I need to IDENTIFY the most likely prospects for my agency. How do I do that?  Good question and spot on…. you are in exactly the same situation as us here at Creative Agency Secrets. My advice to you would be Focus on Local marketing…. set up SEO/SEM to be found in the metropolitan […]

Social Media Conference 2016

Get early bird tickets for the Social Media Conference 2016

Do you want to learn about Social Media to CONNECT, ENGAGE AND GROW? Then join fellow Business Owners, Social Media peeps and other amazing people who have already registered for the Social Media Conference 2016. Accelerate your learning of: + Social Media Strategy + Developing content that will rock your Brand + Using live video to project […]

Mystery, conspiracy or just plain busy?

I wrote the headline to a prospect who wasn’t returning my calls. The goal was to provoke a response – I also left phone messages…several. When you have new business pipeline deals to close, remember this one thing. The client does not owe you the business but s/he does owe you an answer. There are […]