Warm email introduction – copy this campaign

Ever got an introduction to a new business prospect and wondered why they didn’t reply to your email enquiry? Let us show you how to guarantee they read your message Scenario:  Rebecca (that’s me) introduces you to Jonathan Lewis.  Hey, you should meet Jonathan, I’m sure you guys could work together. What happens next is […]

New business development copywriting: Stalled prospects

September is the time business gets down to work after the summer break.  Blair Enns at the Win Without Pitching team say this is the perfect time to clean out your list of prospects and new business opportunities. Find out which ones are going to buy and which aren’t worth your time chasing further.  Blair […]

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How Facebook Boosted My Newsletter Subscribers

Facebook hasn’t replaced any newsletter (at least not yet but you never know what Facebook’ll do next). What Facebook has done is equal the amount of traffic driven to our website from our weekly newsletter.  And helped us to recruit new opted-in newsletter subscribers. Better yet – it’s all free. Key things to note: Our […]

Failure of the creative agency business model

Reading a great post about the lack of scalability in the creative agency business model is a great reinforcement for me and validation of the business that we run here at Creative Agency Secrets. Years ago I realised three things No agency staff are trained on how to do biz dev A process must underpin […]

Online marketing for accounting firms: a research summary

Accountancy firms are the backbone of the business economy serving every sector of the community. Business owners use their accountant to get advice and recommendations on a wide range of commercial issues. They are trusted advisors for New Zealand business. Yet accountants often present themselves poorly online. They are difficult to find on the internet, […]

Website not showing up in Google: BNI New Business Development tip of the week

THis week I’m focusing on a client whose website was not showing up on Google – not for pages and pages. He knew this was a problem and had been overcoming it by paying for SEO to put it onto the top of search.  But he knows this is a short term solution which he […]

The Economist Native Advertising with GE

The Economist digital adverts on their app has an interesting native advertising content link sponsored by GE – it’s all about clean energy. A web page clearly with the Economist website layout and with their header – but independently closable (the X in the top left corner). All driven off a full page advert in […]

Brands Seeking Agencies 25th April 2013

Find new leads for your agency. Subscribe and get a weekly summary of all the leads listed here by email. Buy a monthly subscription for $19 and receive the full names of all the brands listed. Learn more about Brands Seeking Agencies. Brands Seeking Agencies Americas Beauty products group searching “how to write the perfect creative brief”, OH, USA […]

Alternatives to Wildfire as they withdraw pay-as-you-go

Wildfire was one of the first apps we found to do promotions on the Facebook platform.  Founded by cool Kiwi entrepreneur Victoria Ransom, they got bought by Google and have clearly been spending time refocusing their work onto large customers who can afford $2,500 per month fees.  The little people will have to go elsewhere […]

Contact Forms: New business development copywriting

Encouaging prospects to reveal their interest in your business is one of the hardest-to-master techniques for online new business development copywriting.  You know you have website visitors, the analytics show the passage of traffic but it’s all anonymous. You need to get better at contact forms: Here are the symptoms lots of people visit your […]