One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-09-04 08:23:332020-01-24 01:44:12How to make inbound enquiries work for you
This week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-09-02 09:37:232020-01-24 01:44:12Tone of voice in newsletter writing
What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency. We formed around a group of nomads from the creative industries – ad, design, tech media. The agency is 4.5 years old We set up […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-02-24 22:06:262022-12-19 11:56:53Shout! With Johnny Vulkan, MD Anomaly
Image by vincos via Flickr Suw , a client [full disclosure] has posted this question on LinkedIn. Have social tools helped your career? I answered it. You may find some of the other answers useful / insightful. I’m writing a piece on how social tools can help people develop their career and would like to […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-01-06 18:56:132014-11-26 14:49:497 tips for biz dev using Social Media
Every advisory business has to write proposals at some point in order to persuade clients to buy from them. Proposal writing is both an art and a science. It’s easy to follow a simple formula for the headings, sub headings and how the argument to persuade the prospect to buy from you. But this is […]
A “Golden Question” is one in which the answer tells you more than the question itself would imply. Useful for research, discovery and us biz dev types who need to quickly assess new prospects and whether they will buy from us. I learnt about it from Don Peppers who integrated it into his CRM method […]
As a business development agency with an involvement in the entire sales process, we help our clients to influence the brands we’ve created opportunities to pitch to. This article of insightful tips helps you to structure a professional and powerful sales presentation so that you can pitch your agency with conviction, confidence, and clarity. Tip […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2007-11-30 00:00:002018-02-12 14:50:57Guest Post: How to Create a Powerful Sales Presentation - Chris Gallagher
I frequently work with clients on their biz dev – as a means of growing a business it is without compare IMHO. I know my methods and there is a reasonably straightforward base template of activities and actions which then get customised for each situation (depending on experience, cash, skills and time available). Two of […]
How to make inbound enquiries work for you
/0 Comments/in B2B, Lead Generation /by Rebecca CaroeOne of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal […]
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Tone of voice in newsletter writing
/1 Comment/in Marketing /by Rebecca CaroeThis week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]
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Social media learning curve
/1 Comment/in Marketing /by Rebecca CaroeFrom Jock McNeish over at Thinking Pharma. Made me smile No related posts.
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Shout! With Johnny Vulkan, MD Anomaly
/3 Comments/in Marketing /by Rebecca CaroeWhat are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency. We formed around a group of nomads from the creative industries – ad, design, tech media. The agency is 4.5 years old We set up […]
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7 tips for biz dev using Social Media
/14 Comments/in Marketing /by Rebecca CaroeImage by vincos via Flickr Suw , a client [full disclosure] has posted this question on LinkedIn. Have social tools helped your career? I answered it. You may find some of the other answers useful / insightful. I’m writing a piece on how social tools can help people develop their career and would like to […]
No related posts.
Writing Proposals – avoiding common pitfalls
/6 Comments/in Pitching /by Rebecca CaroeEvery advisory business has to write proposals at some point in order to persuade clients to buy from them. Proposal writing is both an art and a science. It’s easy to follow a simple formula for the headings, sub headings and how the argument to persuade the prospect to buy from you. But this is […]
No related posts.
Golden Questions
/13 Comments/in Marketing /by Rebecca CaroeA “Golden Question” is one in which the answer tells you more than the question itself would imply. Useful for research, discovery and us biz dev types who need to quickly assess new prospects and whether they will buy from us. I learnt about it from Don Peppers who integrated it into his CRM method […]
No related posts.
Guest Post: How to Create a Powerful Sales Presentation – Chris Gallagher
/0 Comments/in Pitching, Sales /by Rebecca CaroeAs a business development agency with an involvement in the entire sales process, we help our clients to influence the brands we’ve created opportunities to pitch to. This article of insightful tips helps you to structure a professional and powerful sales presentation so that you can pitch your agency with conviction, confidence, and clarity. Tip […]
No related posts.
Business Development Methodology
/1 Comment/in Pitching, Strategy /by Rebecca CaroeI frequently work with clients on their biz dev – as a means of growing a business it is without compare IMHO. I know my methods and there is a reasonably straightforward base template of activities and actions which then get customised for each situation (depending on experience, cash, skills and time available). Two of […]
No related posts.