Adeline Grosrenaud is London blogger with a blog dedicated to CRM. It may seem an out of date concept now that the social web is going mainstream, but I asked her to write about how CRM and biz dev proceseses can be mutually supportive. She has a helpful check list of metrics that would be […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-04-22 03:21:062024-08-26 15:48:52Guest Post: How CRM Integrates Into Business Development Processes
This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-03-24 00:49:122022-12-19 11:56:54How do I charge clients for doing social media work?
If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-02-09 07:31:312023-08-21 20:36:23Top 10 must-read Business Development Blogs
One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-09-04 08:23:332020-01-24 01:44:12How to make inbound enquiries work for you
This week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-09-02 09:37:232020-01-24 01:44:12Tone of voice in newsletter writing
What are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency. We formed around a group of nomads from the creative industries – ad, design, tech media. The agency is 4.5 years old We set up […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-02-24 22:06:262022-12-19 11:56:53Shout! With Johnny Vulkan, MD Anomaly
Image by vincos via Flickr Suw , a client [full disclosure] has posted this question on LinkedIn. Have social tools helped your career? I answered it. You may find some of the other answers useful / insightful. I’m writing a piece on how social tools can help people develop their career and would like to […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-01-06 18:56:132014-11-26 14:49:497 tips for biz dev using Social Media
Every advisory business has to write proposals at some point in order to persuade clients to buy from them. Proposal writing is both an art and a science. It’s easy to follow a simple formula for the headings, sub headings and how the argument to persuade the prospect to buy from you. But this is […]
A “Golden Question” is one in which the answer tells you more than the question itself would imply. Useful for research, discovery and us biz dev types who need to quickly assess new prospects and whether they will buy from us. I learnt about it from Don Peppers who integrated it into his CRM method […]
Guest Post: How CRM Integrates Into Business Development Processes
/1 Comment/in B2B /by Rebecca CaroeAdeline Grosrenaud is London blogger with a blog dedicated to CRM. It may seem an out of date concept now that the social web is going mainstream, but I asked her to write about how CRM and biz dev proceseses can be mutually supportive. She has a helpful check list of metrics that would be […]
No related posts.
How do I charge clients for doing social media work?
/4 Comments/in Social Media /by Rebecca CaroeThis question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple […]
No related posts.
Top 10 must-read Business Development Blogs
/12 Comments/in B2B, Blogging /by Rebecca CaroeIf you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject […]
No related posts.
How to make inbound enquiries work for you
/0 Comments/in B2B, Lead Generation /by Rebecca CaroeOne of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal […]
No related posts.
Tone of voice in newsletter writing
/1 Comment/in Marketing /by Rebecca CaroeThis week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]
No related posts.
Social media learning curve
/1 Comment/in Marketing /by Rebecca CaroeFrom Jock McNeish over at Thinking Pharma. Made me smile No related posts.
No related posts.
Shout! With Johnny Vulkan, MD Anomaly
/3 Comments/in Marketing /by Rebecca CaroeWhat are your most recent pitch wins? [wrong first question!] We don't tend to put ourselves onto pitches The reason is that we are a different sort of agency. We formed around a group of nomads from the creative industries – ad, design, tech media. The agency is 4.5 years old We set up […]
No related posts.
7 tips for biz dev using Social Media
/14 Comments/in Marketing /by Rebecca CaroeImage by vincos via Flickr Suw , a client [full disclosure] has posted this question on LinkedIn. Have social tools helped your career? I answered it. You may find some of the other answers useful / insightful. I’m writing a piece on how social tools can help people develop their career and would like to […]
No related posts.
Writing Proposals – avoiding common pitfalls
/6 Comments/in Pitching /by Rebecca CaroeEvery advisory business has to write proposals at some point in order to persuade clients to buy from them. Proposal writing is both an art and a science. It’s easy to follow a simple formula for the headings, sub headings and how the argument to persuade the prospect to buy from you. But this is […]
No related posts.
Golden Questions
/13 Comments/in Marketing /by Rebecca CaroeA “Golden Question” is one in which the answer tells you more than the question itself would imply. Useful for research, discovery and us biz dev types who need to quickly assess new prospects and whether they will buy from us. I learnt about it from Don Peppers who integrated it into his CRM method […]
No related posts.