Crossfire Fire Engineers, Auckland, new website copy

Case Study: Website redesign for busy professional firm

Estimated reading time: 2 min

Crossfire Engineers are one of the leading practices in Auckland delivering advice for fire engineering in new buildings as well as refurbishments.  The team is expert in fire safety advice, but not website marketing.

When they needed to edit their old website it meant paying the developer to upload content and so it was clearly time for a change to a content management system and a new web design.

Business owner, Michael Dixon, was introduced to Creative Agency Secrets by Bruce Ross the business coach, initially to write the words for the new website.  Later, we also project managed the web build liaising with the developers and Steven Robinson, the photographer.

Crossfire Fire Engineers, Auckland, new website copy

Crossfire Fire Engineers new website copy

Save time for the Client

It was clear that delivering a successful project would include keeping the client informed, but minimising the amount of time taken up by management.

And so we did most of the copywriting briefing face to face by ‘interviewing’ the key team players.

Later, testimonials were obtained from clients direct after an introduction by the Crossfire team, saving them time.  We asked questions and wrote the testimonial first draft for them to edit and approve.

Key website successes

The Home page has 3 red buttons to shortcut visitors’ enquiries to the pages most relevant to different services.  What an architect needs is different from a Building Owner or Manager.

Testimonials on the bottom of the home page by high profile clients and architects who collaborate with the Crossfire team.

Crossfire Fire Engineers testimonials

Crossfire Fire Engineers testimonials

Team profiles not just photos but also individual contact details and a synopsis of their career and key skills allow direct contact by clients.

Work for us – one of the drivers for the new website was the need to recruit staff this page sets out more detail about how engineers can re-qualify in Fire Engineering as well as explaining how to emigrate to New Zealand.

Happy client

Jeff Parkinson did much of the day to day liaison for the website project and he has this to say at the end.

We can’t recommend Rebecca enough! She helped us through the process of designing our new website and we are really pleased with the end result.
She helped us to stay focused and used her expert knowledge to ensure our site was relevant, connected and simple to use.
We are really happy with the content she provided, her constant support throughout the project helped us complete the website for a new year launch during a time of high pressure from other project workloads.


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