Link Outreach Services Purposes and Advantages

SEO link building is an investment that can pay off big time in the long run. It’s cost-effective, repeatable, and personalized. But it can also be tedious if you don’t know where to start. Link outreach services can help you build the right link profiles for your business.

Link Outreach Services are a great way to get quality links for your website. However, they are time-consuming and expensive. Luckily, several companies out there will do the outreach for you. Keep reading for tips and strategies to help you make the most of your outreach efforts.

Link building is a Strategy to Get Links from Other Quality Websites

Link building is gaining links to your website from other websites. It is important for search engine optimization. Google measures backlinks as one of the most important factors in ranking a page. For example, a page that ranks on the first page of Google has an average of 3.8 times more backlinks than a page that ranks at the bottom.

The process of link building involves acquiring hyperlinks from quality websites. Links signal to Google that a website is an authoritative source and has high-quality content. While Google’s algorithms are complex, backlinks are still important in its search rankings. This is because sites with more links earn better rankings.

It’s a Time-Intensive Part of SEO

Link outreach is a key part of SEO strategy. It involves building relationships with websites and blogs to generate links. Link building is not about building a big list of contacts. Instead, the key is to target prospects that offer value in return for a link. This can be a product or service or even your personality.

Link outreach requires creativity and imagination. Standing out from the crowd in an online environment full of competitors is important. You may even want to consider unconventional methods to achieve your goals.

SEO Link Building is a Long-Term Investment

Link building is a crucial element of SEO and is an effective way to raise your domain authority. A higher domain authority means higher rankings, which in turn means more traffic. Not only that, but effective link building can also generate traffic through other channels, such as referral traffic. If you create strong links with high-quality publishers, you can expect to receive separate referral traffic on top of the traffic that you receive from search engines.

Link building can also help your business achieve its goals by promoting brand awareness. You can begin by building links with niche sources and build your way up to high-authority sites, such as Forbes or the Huffington Post. The goal is to create a consistent flow of referral traffic to your website, increasing the likelihood of conversions. This means more direct revenue for you.

It’s Cost-Effective

Link outreach services are a great way to generate links for your website. They work by exposing your website to more audiences and increasing your relevance. They also can generate more traffic and potential revenue for your website. As a result, you will be able to reach a larger audience and receive more links to your site in a shorter amount of time.

You can find several link outreach services that are cost-effective and easy to use. It offers four packages that you can choose from. The Standard package provides keyword alerts for one keyword, the Advanced package provides three keyword alerts, and the Premium package provides unlimited keyword alerts and support.

It’s Personal

Link outreach services can be a powerful tool to boost your website’s visibility. This process involves building relationships with various sources and creating engaging content. This strategy takes time, but it is very effective for gaining links. In addition to outreach, it can also be useful to your digital PR campaign.

Link-building outreach is all about quality rather than quantity. Targeting prospects that provide real value to your company is essential. Your outreach should explain exactly what you can offer them in return for a link.

It’s Repeatable

Link outreach services can help you improve your content’s visibility on the web and generate backlinks. Backlinks improve the visibility of your content on search engines. They are also helpful for promoting your site to the press. However, link building requires organization. A simple spreadsheet can help beginners and intermediate link builders, but this method becomes cumbersome when you have several campaigns to manage. Link outreach services can help you avoid this issue and increase the efficiency of your outreach efforts.

Link outreach services can help you attract your target audience with crowd marketing, which involves contacting bloggers and site owners to leave a review about your product or service. Commenting on blogs and websites improves your brand’s image and attracts new clients. In addition, this method is affordable and safe. The goal of outreach is to gain backlinks and establish an agreement with the blogger or site owner.

It’s Automated

The outreach process is one of the most effective ways to build links and generate referral traffic. Automation can automate up to 90% of the process, allowing for better productivity and more time for other tasks. Outreach software automates finding and checking websites for link opportunities, sending messages to website owners, and more. To begin using outreach software, you must activate a license and set up the program.

Link-building outreach is typically done manually at the beginning stages, but as the pipeline grows and the amount of content increases, the process becomes more complicated. Automating the process can help you save time and effort by eliminating the guesswork. In addition, it can help you get a better quality of link traffic.

SEO copywriting, keyword check

Website copy testing for SEO

I hired a copywriter to do the website home page – but how will I know if what they wrote WORKS?

Great question – I got this from a customer who did not hire me… but had the savvy to ask the right question. It looks nice but is the website home page copy doing its job? Bringing inbound traffic, showing up in SEO, right keywords and key phrases.

Testing web copy

After the copy has been published on your website leave it in place for a week so that the search engine spiders can crawl the site and index it fully.
Then do a test to see how you are performing.

Natural Search Copywriting

I will show you how to find out if what they wrote is showing up in natural search with the right keywords.
[Getting Google to show your website when someone searches online is a sign of GREAT copywriting.]
Go to this website, put in your URL and look at the results.  This client has 17 keywords and 0 visitor traffic. (It’s a new website so I’m not concerned about traffic volumes right now).
  1. Are these the right keywords for [your business]?
  2. Check the visitor traffic from New Zealand (it defaults to USA)
  3. What keywords are you showing up for? Do they look sort-of right?
  4. Check the search difficulty (right hand column) the lower the number the easier it is for you to compete for it

What next?

Your copywriters job is complete if the keywords match your business products and services – the type of search phrases you would expect someone to use when looking for a business like yours.

Now hand over to the marketing team – they will work out how to get website visitor numbers UP, how to start conversations with prospective customers and how to get customers to return and buy from you over and over again. [Inbound marketing; outbound marketing; loyalty repeat customer marketing; testimonials.]

Website traffic and Key word count

SEO copywriting, keyword check

image SEO

Image credits and SEO

As content creators we all understand the power of strong images to support our written content.

I believe that creators should be paid, credited and be a part of the content team. But I got scammed recently – here’s the detail so you don’t get caught by the same trick.

I was concerned when I got the message – and so I went to check my source code for the article. The images below show what I found on their website and on mine for the article they referenced.

You can do a reverse image lookup search – this way you can find out where the image has also been used. [I did this recently for a beautiful rowing picture of a crew with a whale below them – but needless to say people are still sharing it saying it’s not photoshopped!]

Image Scam Message

My name is Casey and I represent Writix company.
Due to our records, you had used one of our pictures in your article https://creativeagencysecrets.com/anatomy-of-effective-cold-direct-mail/
Here is a link to our article with this picture https://writix.co.uk/blog/plan-an-assignment
I understand that probably you have found it on a web, but it would be great if you give a credit to https://writix.co.uk

Thank you in advance.

Regards,
Casey

OhNoYoudon’t

Casey

Lovely to hear from you but the image you refer to is from Unsplash. When used with appropriate credits (which I do) they have nothing to do with Writix as you did not originate the photo image.
And so I’d refer back to your employers quickly before the Unsplash creator sues them for not crediting use of the image correctly.

Rebecca Caroe Quora profile

Using Wikipedia and Quora for marketing

I recently got asked about whether Wikipedia is good for marketing. It’s a high traffic website from where backlinks could be valuable.

If you do create Wikipedia entries be aware that there are rules about businesses on the platform.

The recent history of Marketing on Wikipedia

A lot of PR agencies got publicly burned while trying to promote their clients there.
Which led to Wikipedia publishing this.
And check out the PR institute rules in the UK which followed.

Basically, don’t expect this to be an amazing source of new business.

However, I have an other option to offer you which may work.

Quora expert profile

5 Quora tips for marketing

Answering questions around your topic of expertise and interest and inspiration is definitely somewhere you can shine. It’s not open source, so nobody can edit your submissions and you can get upvoted and become an “expert” on the platform quite quickly.

The key is to start in an established niche where you are confident.
Here are 5 easy tips on writing Quora replies with a marketing slant.

  1. Read all the other answers first and upvote / or reference good parts which you agree with
  2. Then add your own slant which is hopefully something not already mentioned
  3. Find something in your own published content which could be linked from your answer and which adds more detail. This is key because a skim reader won’t follow the link, but someone who is really interested will click to follow and land on your site. So you filter out the tyre kickers quickly.
  4. If you haven’t already got something you can use from your own content write it now. Write it on your website / blog, publish it, and link it inside your Quora answer before you hit save in Quora.
  5. Use the GA campaign link tool so you can identify traffic from that article link.
  6. All Quora links are nofollow but real people will click on them – so they give you customers instead of immediate SERP rank juice.
  7. Tick the box to follow the answers and get alerted when someone else joins the thread so you can come back in later if you need.

Now what’s stopping you?

 

Oh, and if you came here from Manaaki – welcome. You’re following exactly the technique I recommend for use on Quora.

And you can use this technique on other forums relevant to your niche. I have three which send me traffic and build my profile as an expert in new business development.

spam SEO linkback example

Getting linkbacks for SEO

<Rant warning begins>

Do you regularly check your website links?

I found comments in my site back end today which made me spit tacks.

And so I wrote to the business who was linked from the commenter.

Do you know your SEO agency are making spammy comments on blogs in order to get you linkbacks? It doesn’t work and gives you a bad name.

So don’t do it.

AI written comment is spam

 

Using bots for marketing

And another thing – using AI to write comments creates inhuman weirdness.

Read the text in the image above. This is clearly not written by a human; not written by a human who speaks English as a second language.

This is a bot.

AI comment spam

Writing comments on blogs can be a nice way to get linkbacks – but most popular sites now set all comments to be [nofollow] links and so it’s not very beneficial. Clearly some agencies have decided that cutting costs by using artificial intelligence tools is worthwhile.

I am not against experimentation. BUT check the outputs match your expectations.

The comments on my site just scream LOW QUALITY SPAM.

Who seriously thinks that bots can make good marketers for B2B is just plain WRONG.

 

<Rant over>

Marketing after lockdown ends

Post-lockdown marketing is not going to be anything like we did before.  There are new constraints and new opportunities – it’s up to us to start to find what these are new.

Start preparing for Level 3 marketing

  • One accounting firm offered to open their ‘little black book’ to source helpful contacts among their clients
  • Neil Patel has written a Global SEO technical article 
  • Find helpful topics using AnswerThePublic.com
  • Check for early signs about consumer sentiment post-lockdown.  The new normal will not be the same, must as we might have liked to move back to what went before.

 

SEO for online retail

I’m doing quick updates on daily topics.  Let me know what is helpful for you.

Business rules for ERP

A challenge for a retail website selling B2B. Where and how to update SEO – should it be in ERP or should it be on the site? How to set rules?

 

Digital Strategy and your Website

For all in-house marketing managers, I’m running some training hosted by CCH Learning during February.  I first ran this course three years ago and it remains the most popular I’ve ever done with them.  Digital Strategy and Your Website.

Update your professional website

Business websites cannot be static “set-and-forget” marketing assets. Recent changes to search and social algorithms affect your business. Learn how to work your website hard so that it pays back the investment to the business, brings in new enquiries and showcases the firm’s expertise and key staff.

This is a practical training webinar which will show you how to test your website’s effectiveness and give you a checklist of what you can do to improve key metrics.

Further, a business website MUST be the central hub for all your marketing activity.  It needs close integration with other key marketing technologies which I’ll be teaching on this course.

Invest in your marketing skills

Get yourself onto this course – the investment is a modest NZ$215 + GST and I know you’ll be glad you came.

My reviews from all the courses I have given reflect the client testimonials I get from direct clients.

SEO-optimisation-tools

Top 25 Free Tools For Mastering SEO in 2019

Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too!

Staying ahead of the field can be a full-time job, so when it comes to building a solid SEO strategy it pays to make the most of the tools available to you. From researching your site’s keywords and monitoring its traffic, through to finding relevant content ideas and building high-quality backlinks, here is our list of the top twenty-five (free) tools you should be using right now:

1. Google Keyword Planner

Keywords are an essential component of SEO. They tell the search engines what you, your website, and its content is about so that it’s found when people search for these terms. Google Keyword Planner shows how different keywords perform, their search volumes, and competitiveness, making it easy to choose the right keywords for your site.

2.Integrity Link Checker

Broken links lower the quality and usability of your website and, in turn, your SEO. Apps like Integrity help you identify, find, and repair these broken links so you can improve your site’s performance and ensure users aren’t left staring at a 404 Error Page.

3.Spider View Simulator

Have you ever wondered how Google views your website? Spider View Simulator allows you to see your website exactly as Google does by simulating a search engine spider. This allows you to see the source code of a page, your inbound and outbound links, main keywords, and phrases.

4.Google Analytics

Google Analytics is one of the most well-known SEO tools, and rightly so. This allows you to track and report on conversion rates, search traffic, and pageviews from a variety of sources. To name just a few! It’s a super handy tool to have in your digital toolkit.

5.Ahrefs’ Backlink Checker

Backlinks are the hyperlinks that point back to your website from another webpage. High-quality backlinks build authority in the eyes of Google and improve your rankings.

Ahrefs’ Backlink Checker makes tracking these links easy. You can easily check the number of backlinks and referring domains to your site, as well as monitor important metrics like Domain Rating, URL Rating, and AHREFS rank.

6. Remove’em Over Optimised Backlinks

Over optimizing can be as detrimental as under optimizing. Over-optimizing the links back to your site is now seen as a spammy, black-hat practice by Google which is harmful to your SEO. Remove’em makes it easy to identify and then remove these over-optimized links that may be damaging your site’s rankings.

7.Google My Business

If you think local SEO isn’t important, you should think again! Google My Business is the holy grail for local SEO. You can claim your listing, share your location, respond to reviews, and connect with customers across the web.

8.Page Speed Insights

If your page load speed isn’t up to scratch, then your visitors are going to leave. So too will the search engines! Page Speed Insights from Google analyses the load speed of your webpages and generates suggestions that you can use to speed up the slow ones.

9.MobileMoxie SERP Test

Mobile phones serve as the largest platform for searching and browsing the internet, so it pays to make sure your website is performing at its best. MobileMoxie allows you to search for individual terms on different devices, see results for specific locations, and view page variations by location.

10.Google Mobile-Friendly Test

Looking for another option? If MobileMoxie isn’t what you’re after, you can also use Google’s Mobile-Friendly Test to put your site through its paces and test its usability across a range of mobile devices including tablets and phones.

11.Moz SEO Toolbar

Master the basics of SEO with MozBar, the industry’s leading SEO toolbar. MozBar provides you with SEO research on the go, so you can quickly and easily view page metrics, authority scores, and so much more while you’re browsing the web.

12.SEMrush

Do you need insights for SEO, paid campaigns, social media, content, and PR, or marketing research? SEMrush can help with it all. This versatile site runs the gamut, providing tools for everything from checking keywords and traffic through to analyzing competitors and their content.

13.Portents SERP Preview Tool

Want to visualize your webpage’s snippet in Google Search before it goes live? Portents SERP Preview Tool shows you your proposed meta title, description, URL, and bolded keywords in a preview SERP. It’s a great way to measure your ‘clickability’!

14.Yoast WordPress SEO Plugin

Yoast is one of the most popular WordPress plugins around, and for good reason. It provides a sweeping range of tools that plug right into your WordPress website that makes managing your SEO, simple.

15.Google Search Console

Google Search Console allows you to check your site’s ranking as well as which of your web pages aren’t indexed so you can improve and track your SEO performance.

16.Smush Image Optimisation

Images are the top culprit for slow page load speed due to large file sizes. Smush is a great plugin for WordPress which helps compress, resize, and optimize images so you can speed up your site and improve performance.

17.Answer The Public

Do you want to create content that people are actually interested in? Answer The Public provides you with queries that people are searching for in search engines like Google, which can help you create content that users are actually interested in within your industry or niche.

18.BROWSEO

View your webpage in plain HTML as a search engine does without the distractions of styling and CSS with BROWSEO. It’s the perfect way to check your page’s structure, and ensure that it’s set up in such a way that makes it easy for search engines to see what you’re all about.

19.Keywordit

Keywordit searches and extracts keywords from the popular US discussion site, Reddit. This handy tool generates hundreds of popular keywords and monthly search volumes so you can quickly and easily identify your audience’s major interests.

20.SEO Web Page Analyser

SEO Web Page Analyser provides a snapshot of your website’s SEO, breaking down the structure of your website and analyzing usability, content, and built quality from a search engine’s point of view. It’s a great way to improve both on- and off-page SEO.

21.SERPROBOT

SerpRobot checks your ranking in Google’s search engine quickly and accurately to show you where you stand amongst competitors and how you can best optimize your website for search.

22.Screaming Frog

This industry-leading SEO web crawler allows you to analyze your onsite SEO, making it easy to manage broken links, page titles, metadata, redirects, duplicate content, and so much more.

23. Where Goes?

Check the path of your redirects and meta refreshes with Where Goes. It’s the easiest way to troubleshoot and diagnose any problems you might be having with links, as well as ensure redirects are up and working.

24.Keywords Everywhere

Reduce the amount of time you spend researching keywords with Keywords Everywhere. This add-on for Chrome shows you cost-per-click, monthly search volumes, and Adwords competition right there in your browser.

25.Google Tag Manager

Google Tag Manager is a free tool created by Google that allows you to manage HTML and Javascript tags, without the need for any coding. It integrates seamlessly with a range of Google products, including Google Ads for easy conversion tracking and remarketing, as well as a variety of third-party vendors.

Final Thoughts

As you can see, there are a lot of useful free tools out there that can help you master the fine art of SEO, whether you’re just starting out or an industry veteran. By adding one, two, or even all of these to your digital tool belt, you’ll be finding keywords, writing content, and promoting your site more effectively than ever before in next to no time!