Competition for the top spot in search engines is becoming increasingly fierce, with new websites popping up all the time. To make matters worse? Competitors aren’t the only thing you’re…well, competing with. Thanks to Google’s ever-changing algorithms, you have the search engine itself to contend with, too!
Staying ahead of the field can be a full-time job, so when it comes to building a solid SEO strategy it pays to make the most of the tools available to you. From researching your site’s keywords and monitoring its traffic, through to finding relevant content ideas and building high-quality backlinks, here is our list of the top twenty-five (free) tools you should be using right now:
Keywords are an essential component of SEO. They tell the search engines what you, your website, and its content is about so that it’s found when people search for these terms. Google Keyword Planner shows how different keywords perform, their search volumes, and competitiveness, making it easy to choose the right keywords for your site.
Broken links lower the quality and usability of your website and, in turn, your SEO. Apps like Integrity help you identify, find, and repair these broken links so you can improve your site’s performance and ensure users aren’t left staring at a 404 Error Page.
Have you ever wondered how Google views your website? Spider View Simulator allows you to see your website exactly as Google does by simulating a search engine spider. This allows you to see the source code of a page, your inbound and outbound links, main keywords, and phrases.
Google Analytics is one of the most well-known SEO tools, and rightly so. This allows you to track and report on conversion rates, search traffic, and pageviews from a variety of sources. To name just a few! It’s a super handy tool to have in your digital toolkit.
Backlinks are the hyperlinks that point back to your website from another webpage. High-quality backlinks build authority in the eyes of Google and improve your rankings.
Ahrefs’ Backlink Checker makes tracking these links easy. You can easily check the number of backlinks and referring domains to your site, as well as monitor important metrics like Domain Rating, URL Rating, and AHREFS rank.
Over optimizing can be as detrimental as under optimizing. Over-optimizing the links back to your site is now seen as a spammy, black-hat practice by Google which is harmful to your SEO. Remove’em makes it easy to identify and then remove these over-optimized links that may be damaging your site’s rankings.
If you think local SEO isn’t important, you should think again! Google My Business is the holy grail for local SEO. You can claim your listing, share your location, respond to reviews, and connect with customers across the web.
If your page load speed isn’t up to scratch, then your visitors are going to leave. So too will the search engines! Page Speed Insights from Google analyses the load speed of your webpages and generates suggestions that you can use to speed up the slow ones.
Mobile phones serve as the largest platform for searching and browsing the internet, so it pays to make sure your website is performing at its best. MobileMoxie allows you to search for individual terms on different devices, see results for specific locations, and view page variations by location.
Looking for another option? If MobileMoxie isn’t what you’re after, you can also use Google’s Mobile-Friendly Test to put your site through its paces and test its usability across a range of mobile devices including tablets and phones.
Master the basics of SEO with MozBar, the industry’s leading SEO toolbar. MozBar provides you with SEO research on the go, so you can quickly and easily view page metrics, authority scores, and so much more while you’re browsing the web.
Do you need insights for SEO, paid campaigns, social media, content, and PR, or marketing research? SEMrush can help with it all. This versatile site runs the gamut, providing tools for everything from checking keywords and traffic through to analyzing competitors and their content.
Want to visualize your webpage’s snippet in Google Search before it goes live? Portents SERP Preview Tool shows you your proposed meta title, description, URL, and bolded keywords in a preview SERP. It’s a great way to measure your ‘clickability’!
Yoast is one of the most popular WordPress plugins around, and for good reason. It provides a sweeping range of tools that plug right into your WordPress website that makes managing your SEO, simple.
Google Search Console allows you to check your site’s ranking as well as which of your web pages aren’t indexed so you can improve and track your SEO performance.
Images are the top culprit for slow page load speed due to large file sizes. Smush is a great plugin for WordPress which helps compress, resize, and optimize images so you can speed up your site and improve performance.
Do you want to create content that people are actually interested in? Answer The Public provides you with queries that people are searching for in search engines like Google, which can help you create content that users are actually interested in within your industry or niche.
View your webpage in plain HTML as a search engine does without the distractions of styling and CSS with BROWSEO. It’s the perfect way to check your page’s structure, and ensure that it’s set up in such a way that makes it easy for search engines to see what you’re all about.
Keywordit searches and extracts keywords from the popular US discussion site, Reddit. This handy tool generates hundreds of popular keywords and monthly search volumes so you can quickly and easily identify your audience’s major interests.
SEO Web Page Analyser provides a snapshot of your website’s SEO, breaking down the structure of your website and analyzing usability, content, and built quality from a search engine’s point of view. It’s a great way to improve both on- and off-page SEO.
SerpRobot checks your ranking in Google’s search engine quickly and accurately to show you where you stand amongst competitors and how you can best optimize your website for search.
This industry-leading SEO web crawler allows you to analyze your onsite SEO, making it easy to manage broken links, page titles, metadata, redirects, duplicate content, and so much more.
Check the path of your redirects and meta refreshes with Where Goes. It’s the easiest way to troubleshoot and diagnose any problems you might be having with links, as well as ensure redirects are up and working.
Reduce the amount of time you spend researching keywords with Keywords Everywhere. This add-on for Chrome shows you cost-per-click, monthly search volumes, and Adwords competition right there in your browser.
As you can see, there are a lot of useful free tools out there that can help you master the fine art of SEO, whether you’re just starting out or an industry veteran. By adding one, two, or even all of these to your digital tool belt, you’ll be finding keywords, writing content, and promoting your site more effectively than ever before in next to no time!