<Rant warning begins>
Do you regularly check your website links?
I found comments in my site back end today which made me spit tacks.
And so I wrote to the business who was linked from the commenter.
Do you know your SEO agency are making spammy comments on blogs in order to get you linkbacks? It doesn’t work and gives you a bad name.
So don’t do it.
Using bots for marketing
And another thing – using AI to write comments creates inhuman weirdness.
Read the text in the image above. This is clearly not written by a human; not written by a human who speaks English as a second language.
This is a bot.
Writing comments on blogs can be a nice way to get linkbacks – but most popular sites now set all comments to be [nofollow] links and so it’s not very beneficial. Clearly some agencies have decided that cutting costs by using artificial intelligence tools is worthwhile.
I am not against experimentation. BUT check the outputs match your expectations.
The comments on my site just scream LOW QUALITY SPAM.
Who seriously thinks that bots can make good marketers for B2B is just plain WRONG.