Email campaigns are one of our specialties. One campaign we ran recently with Space Saver Rowing Systems launched their product, Wraptor Balance, exposed to a core group of potential customers.
Step 1: initial context
Our first email blast was designed as an introduction to the product.
It had a simple design and asked all the major questions to illustrate how having this product can solve issues the customer has with beginner rowers.
Following the opening paragraph was a list of ways the product solved the issue. This, accompanied by specifications, images and customer quotes, gave the product a well-rounded and positive image.
The email ends with a firm call to action dominating the bottom of the email – a risk-free trial of the product – as well as a warm farewell from the client.
Topping it off, we used a post script. P.S. statements are one of the most-read statements in emails! They firmly guided readers to the product landing page and reminded them to act on the call to action.
As you can see, the results were solid with a 40% open rate and 10% click through rate. The success however, came in reply emails requesting trials which lead to sales for our client:
Step 2: follow up
One of the greatest assets to a successful campaign is the follow up email. Not only does it feel personal, it also allowed a specific offer to be made for a no-risk trial of the product.
The analytics show a smaller number clicking through, but the client got trial requests and sold product off the campaign so it more than paid for itself.