How to compare my website with a competitors’

Sitting with a client, he brought up a competitors website and asked me how much traffic they got in comparison to his site.

Top 3 ways to compare websites

There are several free tools you can use to compare your public website statistics with other websites.  Remember things like Google Analytics only work if you are authorised to see them – so they’re no good for competitors.

Alexa

The top non-Google site for appraising the popularity of websites on a worldwide scale.  I use the Chrome Alexa extension to get this screen grab for our website showing incoming links, global ranking and local country ranking.  We are the 405, 597th most popular website on the planet.

Alexa rank for Creative Agency Secrets

SimilarWeb

A cute comparison for two sites that shows more information than Alexa.  This gets different data from Alexa but adds in some nice additional features like traffic volumes (in thousands), bounce rate, time on site, page views, countries, traffic sources (direct, referrals, social, email, display), Audience interests and similar sites.  Then you can add in a competitor site URL and get a direct comparison.  Very cute.

Similarweb for Creative Agency Secrets

SEMRush

The digital marketers best friend for detailed data comparison, SEM Rush is the big daddy here.  It dives deeper than the others into keywords, comparing paid and organic traffic, main competitors, branded search vs non-branded (helpful for marketing).  Plus you can choose from 26 country search engines to use (Google.com or your local google.com.au for example).

SEM Rush for Creative Agency Secrets

This article first published in Marketing Online Magazine Issue 4

Doing a comparison of your website with your competitors is a useful exercise.  It’s all part of Getting your website working hard for your business [there’s a free ebook telling you how].

That’s what Creative Agency Secrets specialises in.  Give us a call or email for an appraisal of your site, your business marketing and how to improve.

Read more blog posts about Analysis and Profile Raising by clicking the icons below. Each is a step in our 8 Step Methodology