New ideas often receive pushback
New ideas often receive pushback.
That’s because they’re new, they represent change and that can be threatening to jobs, budgets and ‘the way we work round here’.
It doesn’t mean they are necessarily a bad idea. I find that frequently it takes a couple of goes to overcome the pushback and also it takes some time – maybe a year or more.
There’s nothing more powerful than “an idea whose time has come”. But that doesn’t just happen. The marketing communications outreach that builds the comprehension, that challenges the status quo, that offers alternative pathways is where us B2B marketers can prepare the ground so that you overcome the pushback, get acceptance for a pilot or a trial and then move towards adoption.
Here’s a case study.
I’m the MC for a B2B marketing careers event at the Marketing Association which I first proposed as an un-conference a year ago. Now the event is re-framed and is happening next week.
Let’s talk?
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