Step One: State Your Business
This section is all about explaining in as few words as possible what’s your business does, what product or service it makes, and who you sell it to.
One way of describing this is an elevator pitch. Let me give you an example my business creative agency secrets, has the strapline “marketing success unlocked”.
That is the quick version of what it is that we do. We offer marketing success to people who previously found this a problem that they could not resolve. You notice that this actually is also incorporated into our logo which is two things, a C. A. S. initials and also a padlock which is open. Thanks to Ross Murray who is our wonderful graphic designer, he designed this for us and it was a great moment when we saw what he had created and how well it aligned with what our business does. You can contact Ross and Angela Murray at www.redspark.co.nz
We then have a longer version of our elevator pitch.
A marketing agency specialising in execution marketing for small and medium businesses.
And of course we have an even longer version, you can read this on our website in the about us page.
How do you describe your business?
Here are some ways that you can help to think through the different options
- What’s the company history?
- Who are the key personnel?
- Who are you trying to sell to, your target customers?
- Do you have some specific objectives of the business, this may be to grow it, to sell it, to create an income for yourself, to be a social enterprise? There are many more
- Who are your competitors, what is unique, special or different about you?
- What’s your track record? In previous businesses and in this current one. What sort of clients have you helped?
- Do you have case studies? Are they well known? How did they reflect on your business?
Write down longhand the answers to all of these questions.
You may have some other questions that you think are particularly relevant to yourself. From this, you want to try and build 3 separate statements about your organisation.
The first one needs to be the equivalent of a strapline to go alongside the company name and logo. Here are some examples from clients
SD Talent, best practice human resource management for your team, outsourced.
Crossfire, trusted fire engineering.
Baucher Consulting Ltd, better tax stories for you: a better tax system for everyone.
Thanks for the auspicious writeup. It in truth was once a enjoyment account it. Glance advanced to more brought agreeable from you! By the way, how could we be in contact?
I keep listening to the news bulletin speak about receiving boundless online grant applications so I have been looking around for the best site to get one. Could you advise me please, where could i find some?
I am only writing to let you know of the useful experience my friend’s daughter encountered going through the blog. She discovered a wide variety of pieces, which included how it is like to possess a great teaching style to get the others effortlessly learn selected tortuous matters. You undoubtedly did more than readers’ expected results. Thank you for coming up with such great, safe, edifying and even easy tips about the topic to Kate.
I haven¦t checked in here for a while because I thought it was getting boring, but the last few posts are great quality so I guess I¦ll add you back to my daily bloglist. You deserve it my friend 🙂
I will immediately grab your rss feed as I can’t in finding your e-mail subscription link or newsletter service. Do you have any? Kindly allow me realize so that I may subscribe. Thanks.
Hi, I think your blog might be having browser compatibility issues. When I look at your blog in Firefox, it looks fine but when opening in Internet Explorer, it has some overlapping. I just wanted to give you a quick heads up! Other then that, terrific blog!