Top 3 things for Writing a good brief for an agency pitch

‎We did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?”

Move the sales needle, Information integration, Content marketing (Josh Stailey)

What’s the problem, why is there a problem and media neutral so the idea leads the solution. (Mark Watkin)

Understanding, belief and passionate solution. (David Noble)

A fee for the pitch would be a good start. (Gabbi Cahane)