Before I go into what I learned from Creative Agency Secrets and the benefits of the experience, I wanted to start by explaining what an incredible opportunity this really was. Very few people are given the chance that I was. An international work experience is absolutely invaluable. The fact that I was able to, halfway through my undergraduate degree, fly to another side of the world for two months simply to experience another culture and essentially take a potential career path on a “test-drive” is absolutely insane and I am deeply grateful to all the amazing people who helped me make the most of it.
So Let’s Talk About CAS
That being said, Creative Agency Secrets has been a strongly defining part of my time here and has introduced me to a variety of new skills in the digital marketing realm. It’s worth noting that, with the ever-rising presence of social media, mobile integration, and online interactions, digital marketing becomes increasingly more important to understand by the day. While it is true that print media and other forms of “traditional marketing” are not dead, as a member of the younger generation, I do know that what we see doesn’t come from newspapers or magazines, but from websites, Instagram, and YouTube. This is where the future of marketing lies and this is exactly what I was trained in during my time here.
The benefit of working for a small company like Creative Agency Secrets is that, as an intern, you aren’t simply filing papers or running errands; you’re applying your knowledge from the classroom to a real-world context with actual clients. During my time here, I did everything from plan, design and build landing pages in six different languages, to run social media campaigns for events. Just to highlight a few, these are some new skills I learned during my time here:
- How to optimize blog posts with internal links to decrease a website’s bounce rate
- How to use WordPress to code websites, landing pages, and press pages that enhance the user experience and achieve the site’s goals
- How to create graphics, logos, and sites that align with a company’s brand and make the mission/message of the company clear in every aspect of the experience
- How to plan a business promotion event with everything from creating the concept, planning the marketing strategy and adapting to hurdles
- How to use a variety of programs send out newsletters, emails, and promotions
And much, much more.
However, I believe the most important thing I learned from my experience here was not the technical or business skills: it was the ability to face and overcome a challenge that arose in the process. This sounds straightforward, but it’s an underestimated and vital skill to have. I believe that regardless of the company or job, every project will have some challenge or problem; this is inevitable. What defines a strong worker from a weak one is the ability to effectively deal with these setbacks and turn them into successes. This isn’t really something that can be taught in textbooks or lectures, but rather, needs to be experienced. During my two months here, every single issue I encountered taught me a little more about how to deal with hurdles and that is more valuable than anything I have encountered here. While marketing platforms and relevancy of strategies might change over time, this is a skill that will stay constant through the years. For that, I cannot thank Creative Agency Secrets enough.
Shout-outs And Thanks
I would also like to give a small shout-out to the CAS team for being such a cool group. Thank you to Conrado for being the best supervisor I could ever ask for and teaching me so much over the past two months. I don’t think I have met a more dedicated and patient teacher in my life, and without you, I probably wouldn’t have learned half of what I did. Tabhitha, your incredible knowledge on social media and website design never fails to amaze so thank you for showing me how logical and interesting digital marketing can really be. And of course, shout out to Rebecca for helping me with my email writing skills and explaining whether I should say “bollocks” or “bugger”. CAS team, I will miss our morning coffee sessions, midday snack runs, and all of our amazing conversations. Thank you all for helping make my internship abroad such a valuable one. I can’t wait to take what I have learned to future endeavors and wish the company the best of luck as I move on.
Stay cool, fam.
Your favorite (favourite) intern,