Entries by Rebecca Caroe

The Event Promotion Playbook

You want to run an event for your business promotion, but are unsure how to promote it and get attendees.  This playbook of tips encourages cross-publicity from offline to online and helps to build up an email mailing list which will also help with future promotions. Starting with a focus on Social Media 1 – […]

Case Study: Three ways to increase referrals

Working with a client who makes animated explainer videos – Case Study of how to grow referrals.  We discuss three ways they can get more referral business. 1.  Innovations in your specialism Every market changes over time – fads pass, new ideas surface.  So write about what’s happening in your market.  Consider writing about styles, techniques, […]

How to Deal with Negative Online Reviews

Online reviews are a cornerstone of how consumers make decisions whether to buy a product or not.  If you see a product that you want, you will read through the reviews to make sure that you are going to be getting what you need from the product.  If the product website does not have reviews, […]

3 Marketing Tips to Stand Out to Your Customers

Every good business owner and marketer knows that standing out from the crowd is important when it comes to attracting the interest of potential customers. However, when millions of companies around the world are all competing for the top spots and the most customers, standing out from the crowd can often feel impossible. Yet, some […]

Increase customer engagement through live chat

How can you increase customer engagement through live chat on your website?   A question I received and I thought the answers given were intriguing.  Because after the obvious answers, yes it should engage – because people talking to people, if done respectfully, should successfully answer questions and possibly transact sales.  But the risk here […]