Grow email newsletter sign ups

Today I got a lesson about writing in plain English.
Write clearly, say what you mean…. AND most importantly, write what you want the reader to DO at the start of the sentence.

We were working on getting email newsletter sign ups.

“What’s your best email if you’d like to get our weekly newsletter? It’s full of tips and is totally optional.”
Option 2
“What’s your email? Get our newsletter – with loads of tips. (It’s optional).”

Switched out the first one for the second last week.

Around 23% increase in take-up rate.

Newsletter best practices

A quick list

1. Send every edition at the same time and day – familiarity and expectation
2. Keep the structure similar e.g. opening welcome message, sales article, information/education, photo / funny
3. Incentivise member-get-member sign ups
4. Have an underlying reason for people to get it. If it’s selling product – do that but expect lots of unsubs if you aren’t constantly doing discounts. IMO better to have a rationale and positioning around your niche and information that the reader can only get from your newsletter.