5 Things to Consider When Reaching Out to Bloggers

Estimated reading time: 3 min

Bloggers are continuously being sought after because of the relationships they have with readers. When you are going to reach out to a blogger to make a connection, there are things that you should do and things that you should avoid. As you learn more about blogger outreach, you can work to improve your authority in the search engines.

You Need Bloggers to Boost Your SEO

You’re already ahead of the game if you know that you’re in need of SEO help. Search engine optimization isn’t just about doing some keyword research. You need the bloggers to help you with your visibility. When there are more backlinks from authoritative websites and blogs pointing to your own site, it can help you immensely.

Bloggers know that they can help you. However, it’s not their job. This means that you need to ensure that you don’t come across too needy. Before you reach out to bloggers, be sure that the rest of your SEO game is in check.

Not All Bloggers Have a Good Reputation

Bloggers are not always nice. They know they have a good blog. They’ll try to get you to bend over backward – and it may not be the best relationship to have.

Some bloggers inflate their audience numbers. Some bloggers will want to charge. Some bloggers may even refuse to communicate with you.

By doing a bit of digging, you can find out what kind of reputation a blogger has before you even try to reach out to them.

The Blog Audience Matters

It’s important to do some blog research. You need to make sure that the audience of the blog meshes with your business. If you have a similar target audience, it’s going to make it easier for you to show the blogger that there’s a connection. If you’re focusing solely on the number of readers of that blog, you’re bound to fall short.

Show What You Have to Offer

There are all sorts of things that you can offer to a blogger to show that you can help them.

Offer to write a blog to share in their blog. Run a contest for their readers. Provide something that they may not be able to get from just anywhere else. Make it unique.

You cannot simply ask for something without offering something in return. Bloggers aren’t looking for charity cases. If you want to get your link shared on blogs, you need to establish a partnership. Present your offer within your first effort to reach out to the blogger so that they know that you’re not looking for a handout.

Make Genuine Connections

Most bloggers already know their worth. They get contacted all the time for purposes of SEO. This means that you have to make genuine connections. Focus on following the blogs and the bloggers for a while. Connect with them on social media. Like a few of their blogs. Share a blog post on your own social media account.

After you’ve followed them for a while, make a connection. Reach out to them by email or even by tagging them in a post. Try to get a natural conversation started. Then, only after you feel as though you know the blogger, reach out to them. Talk to them more about who you are and why you think it would be great for the two of you to work together.

Ultimately, when you reach out to bloggers, make it personal. Think about what you’re going to say so that it’s not coming out as a cry for help. Remember, too, that if the idea of reaching out to bloggers makes you sick to your stomach, you can learn more by using a blogger outreach service.

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