Anniversary marketing campaign ideas

Linda Horton from Bermuda makes amazing Bermudan Black Rum Cakes and is planning a 30th

Anniversary Marketing event.  Here’s what we recommended

• Create a special cake (unique box, big plus small cake in one box, different sizes, multi-buy)
• Use your database of past customers and create a mailing campaign
• Create a landing page on your website “30th Anniversary” – on the page talk about the history of the company and tell them there will be a contest every week during July and you’re planing a special cake edition.  As each email gets sent out, edit the page to include more and more information

Send messages as follows

• 1 month in advance (1 June) telling them to expect something special at the anniversary.
• 2 weeks later tell them what it will be and say you’re taking advance orders at a special discounted price for 1 week only.  [This is useful because you then know the volume you need to bake.]
• 1 week after – send an email saying you will raise the price to the normal price on the website in 1 day [this will drive more sales].
• On 1 July start the contest on Facebook and also run it on the website.  Include a simple entry form so you get their email addresses.

• On 8 July announce the winner of the first week on Facebook and the website page.  Also email every person who entered and did not win offering them a special price on a cake and encouraging them to enter again.
• Repeat each week till the end of July.