The blogging concentrated team runs the Amplify podcast and invited me on as a guest last week.
We talk about bookmarking services – our favourite ways of saving and sharing web links and also tech companies in #Dunedin.
Listen to the Amplify Podcast episode (25 minutes).
Why appear on Podcasts?
I was curious about how the Blogging Concentrated team used podcasts and other podcasters as an active part of their marketing promotion strategy and tactics.
Dan Morris told me that by approaching podcasters and getting featured on their shows it helps them reach new audiences.
Like Creative Agency Secrets – there are a large potential audience who would like to use our marketing advice but cannot afford to pay or would prefer to implement the marketing themselves. Offering a podcast with tips and advice is a great way to serve this part of your audience.
We have three offers for Creative Agency Secrets – everyone fits into one of these groups.
- I want free marketing advice
- I want to be trained or coached in how to do marketing
- I want marketing to be done for me
Our entire website is structured around pathways to guide the reader into one of these. Click the apple and orange image on our home page and explore for yourself.