Entries by Rebecca Caroe

Another Podcast launched

Today we announce the Economy Watch podcast by Interest.co.nz has launched. It’s a daily summary of the key overnight news that affects the New Zealand economy. Short podcasts for news In scoping the content and audience for this podcast, we decided that a short format podcast was a good choice. Listeners are on their way […]

10 LinkedIn Company Page Ideas & Suggestions

Create a Showcase page – with updates just for these sub-sets which allows for segmentation of viewers. Add Company page link to email signatures – update monthly with the pinned post. The BEST imagery on the Company page – include your logo watermarked into the image. 1,536px x 768px. Re-write the company overview text to […]

2 new LinkedIn Tools – Saved search and Article title edits

Today I came across two new features in LinkedIn which will definitely help marketers and pro-active networkers. And one negative feature. Throttle Control is ON LinkedIn is clearly pushing for greater revenues – many of my favourite work-rounds for search and connecting are now getting blocked. Have you noticed this? I got blocked from searching […]

Business positioning – do this

Can a prospect tell “at a glance” whether you are the right business for their needs? Web visits last ever-shorter durations and so your positioning [the message about what you do and for whom] is critical. I was asked by a client to provide examples of marketing agencies who have good positioning on their websites. […]

How to find digital marketers

You can look on freelancer websites and marketplaces. Some of these are specialist sites, e.g. Toptal is for UX/UI people. Upwork | Hire Freelancers. Make things happen. http://Freelancer.com Clarity — On Demand Business Advice allows you to ask questions first and then hire the people who answer. You can buy advice over the phone by […]

How to market a podcast

I got asked to give a high-level answer to this question on Quora.  My response is quite generic – the process applies to any marketing project – the detail of the methodology in each step is where each will differ.The questioner was asking about a “new music podcast”. Who is your podcast audience? What type […]

Podcasts – the last internet landgrab?

Podcasts are growing so fast that the big-money VC community have started to throw funding towards podcasting platforms. Last year Spotify got in on the act with three podcast business acquisitions and now the mega-big guns of Luminary will launch with a premium paid offering of exclusive podcast content. Internet land grabs for all Since the […]