I got asked to give a high-level answer to this question on Quora. My response is quite generic – the process applies to any marketing project – the detail of the methodology in each step is where each will differ.The questioner was asking about a “new music podcast”. Who is your podcast audience? What type […]
Podcasts are growing so fast that the big-money VC community have started to throw funding towards podcasting platforms. Last year Spotify got in on the act with three podcast business acquisitions and now the mega-big guns of Luminary will launch with a premium paid offering of exclusive podcast content. Internet land grabs for all Since the […]
I wrote this answer to What is the best way to pitch podcast hosts on being a guest. This process works for being a guest or as a host, inviting people to be your guest. As with any sales job: Find out what the podcast host’s topics, influences and areas of interest are Judge whether […]
Sometimes I just discover things by trying something new. Did you know that you can find people on LinkedIn using their partial email address? I had met a lady whose surname I didn’t know – but I had her email on the meeting calendar invite – amandam@thisbiz.com [that’s not a real address]. And so I […]
The rise of podcasting as a medium to reach and influence audiences, grow brand awareness and promote your business continues. I’m delighted to announce that Terry Baucher, a self-confessed “Tax Nerd” has launched his podcast – The Week In Tax with the help of Creative Agency Secrets. Terry has long been a broadcaster called on […]
I care deeply about the Creative Commons movement – this blog has been licensed for share-alike attribution since it started in 2006. The Christchurch massacre on Friday has highlighted one of the challenges of modern media. How to stop bad stuff being shared; and the converse, how to preserve good stuff for future use. The […]
Reviews are essential for businesses building brand visibility online. But bad reviews make my toes curl. Sometimes they are fair, sometimes not. What can the marketing team do about this? Different pathways for different reviews Treating different customers differently is a core principle of good CRM. But until the review is published, you won’t know […]
Podcasting is going mainstream – it’s the newest part of content marketing and frankly it’s about time! Many people have been producing independent shows in voice format for years – I started one for my sport in 2013 – but only in the past year have brands started to get on board. So why podcast […]
Many B2B marketers and brands are using LinkedIn intensively as a channel to market, building awareness and interest in your offering. LinkedIn is NOT EFFECTIVE a direct marketing channel – it’s for brand marketing. Today I have a challenge for you. Followers. Who follows you? Go to your LinkedIn page and log in. Then navigate […]