Technology has become a big part of everyday life. Right now, you’re reading this on a computer, tablet or smart phone. That alone shows how technology is intricately woven into many aspects of modern life. While some innovations could have been predicted, like automation or virtual reality, others have been the opposite. Here are three […]
This past week has seen a “Sweeper Wave” of coinciding reading and researches which tell me one new thing – podcasting for business content marketing is now going mainstream. First let me explain the sweeper waves – I was on holiday on the Coromandel Coast and a sea swell off the west coast caused occasionally […]
Rebecca is going to be at the Social Media Conference NZ #SMCNZ19 March 1-2 – she’s hosting a table talk on podcasting and blogging for business. This is a fantastic opportunity to invest in your business and for your own professional development. The conference is for Small business to corporates, from beginners to advanced. Imagine […]
Three types of complex problem exist and marketing increasingly faces all of them as we go omni-channel. Understand the differences and the methods of resolving each
I was checking the analytics on a client site and saw a referral from a website I did not recognise. And so I investigated it. After typing in the reach-publisheral website address manually (I always do this in a new browser window), an automatic redirect came into effect and I ended up on Pingl.net [no, […]
There are lots of agency listing websites and directories – I have long been a fan of Chuck Meyst at AgencyFinder.com and Tom Holmes’ Creative Brief in the UK. DesignRush is a nicely designed website for listing agencies allowing filtering by country and skillset. I found three New Zealand agencies there – none of them competitors […]
Happy new year everyone. I’m loving being on summer break – but it doesn’t stop me researching and finding top new tools and ideas for digital marketing success. Latent Semantic Indexing Keywords Found this great site which can help you identify LSI keywords for your website SEO. What are LSI keywords? LSI (Latent Semantic Indexing) […]
I wrote this email to a client today. I have been working with them to set up and activate the things which will move them towards sales. And I answer the Chicken and Egg question too…. read on I think you have made significant progress in understanding three things which are essential to a successful […]
My eCommerce SaaS has a conversion rate of 7% (2 new subscribers a day). I only get 1200 page hits a month though. How can I get more traffic? The service is called Trendosaur. It helps online retailers make money by showing them the most profitable products to sell. My subscribers love the service. I’ve […]