Many B2B marketers and brands are using LinkedIn intensively as a channel to market, building awareness and interest in your offering.
LinkedIn is NOT EFFECTIVE a direct marketing channel – it’s for brand marketing.
Today I have a challenge for you. Followers.
Who follows you?
Go to your LinkedIn page and log in. Then navigate to your followers page. The link is the same for everyone.
- Following – these are your connections. [Note: it’s not who YOU are following – a bit confusing]
- Followers – people who follow your updates. This includes all your connections.
Below each person’s profile and job title is a check box showing if you are following then or not; and the number of people who are following them.
This makes it easy to filter. And one click to follow them back.
What to do about LinkedIn Followers
Three things to do:
- Browse the list for people who you’d like to connect with and who are following you
- Decide on your criteria for following people – everyone, only those with key attributes, people who could be clients; people with high/low followers themselves etc
- Make a diary log to check back regularly for new followers
LinkedIn works best as a business development platform if you have a clear client persona; have a clear content writing strategy [topics, frequency, audience]. Targeting the right audience with good content, regularly.
Unlike Twitter, LinkedIn does not have a ratio of following to followers throttle. And remember, following someone is a great way to get their insights, to become acquainted with their perspectives as a precursor to connecting.
Famous people have lots of followers. If you are trying to break into a marketplace and build a solid profile, my recommendation is this.
Follow people whose follower count is low-to-medium. Their news feed won’t be too cluttered and your content stands a better chance of getting noticed and commented.
- Resources from our archive
- All my LinkedIn prospects are 3rd degree – how to connect
- A nicely written GDPR email