When you start a group online in a public social platform, it’s easy. Nothing much happens until your group hits a ‘tipping point” of size + engagement + activity. Different groups achieve this at different points in time. We have a sports group run for a client that has nearly 2,200 members and gets 2–3 […]
I was delighted to be interviewed for Otago Access Radio with host Simon Fawkes on his popular b2m Business Insights podcast. We discussed why 99% of new websites fail. Click the image to listen. No related posts.
Speaking at the EMA Managers and Team Leaders Conference. My notes. I’m playing for Samoa and my goal to take Samoa to the Olympics in 2020 – as a coach it’s always about we not about I. TEAM = together everyone achieves more. When I was first appointed in 1994 I wanted to create a […]
Campbell Naish, Partner at export strategy and marketing consultancy Katabolt, wrote a generous testimonial for Creative Agency Secrets. Many thanks! Rebecca provided Katabolt with a valuable specialised set of marketing recommendations with a specific focus on services which was a great match with what we needed. Her B2B expertise and international experience and perspective helped […]
In today’s competitive economy, reaching the top tiers of any internet search is vital to surviving and growing as a company. More than ever, people take to the internet the first chance they get to find the goods and services they are looking for, and if you aren’t one of the selected few that show […]
I want to showcase this list of three businesses who want to grow their international connections. Shared by a reputable international facilitator organisation, these exemplify the utter incompetence of smart people when answering the question “What do you do?”. I despair. How to differentiate your business We did some work this week with a consultancy who describe […]
I just started a curated newsletter about personal finance for millennials. Each issue includes 10 curated articles from various sources about investing, budgeting, paying off loans, and etc. I do not have any subscribers yet. Well done – getting started. Focus on Your Marketing Assets Let’s help you work out the key answers you need: […]
I was searching for a music streaming service for classical music. But I got the name wrong. I knew I had not found the right business in my search results when I clicked through to the best result, and found this website design (top image). Realising my mistake, I quickly revised my search (by spelling the […]
We are stoked that this month’s NZ Entrepreneur Magazine has published an article by Rebecca. Called Marketing Strategies to Grow and Scale a local business, it sets out 12 top tactics for local marketing. Subscribe to NZ Entrepreneur Magazine to get it monthly delivered to your inbox. No related posts.