A client has asked us how she can go about finding a suitable name for her new business. This is our DIY suggestion about the method to use. go and do a synonyms and antonyms search do a Google Keyword tool search for 1,2, and 3 word phrases put them into a spreadsheet create a […]
How well are you doing at winning new customers and prospects? Is it very important because your percentage success rate at winning opportunities has a direct impact on the number of opportunities that you convert paying customers. Even a small improvement in your success rate will help you to make more money. Step 3 in […]
We have just opened a coworking space and although we are getting good traffic to the website we are struggling converting paid members, both online and offline. Any tips from those who have started coworking spaces on how you signed up your first 10 or 20 members? The answer is the same for any new […]
Sometimes you find out that someone has reproduced your work without permission. There are scales of bad-ness here, ranging from plagiarism through to lack of attribution. What should you do when you find out? The answer depends on a few things – if you are a world famous published author and public speaker, you may […]
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In this section we’re going to look at all the different collateral you use to talk about your business to a new prospect. Search around your office and pull out a copy of every single thing that you can find which has been printed or used electronically to describe your business services and products. Take […]
This section is all about explaining in as few words as possible what’s your business does, what product or service it makes, and who you sell it to. One way of describing this is an elevator pitch. Let me give you an example my business creative agency secrets, has the strapline “marketing success unlocked”. That is […]
There are only five things that you want a business website to do. get found natural search answer questions bring in enquiries get prospects to reveal their identity showcase expertise What this means is that an effective website should be shortcutting the amount of time it takes to get a new customer. Three tests to […]
I went to the Auckland WordPress user group meetup yesterday and there was a great talk by Dee Teal aka “Web Princess” about WordPress multisite installations. These are many websites created in a network and managed centrally. A neat addition to the WP functionality. Here are three of her slides. I think this is a […]