Entries by Rebecca Caroe

Case Study: zero to local hero for manufacturer

Auckland manufacturing firm, Cabjaks makes kitchen cabinets.  They worked with Creative Agency Secrets for 3 months to improve their keyword natural search results, SEM and on-site keyword SEO. Summary of outcomes: Adwords results In January when we started they sold a small amount of goods based on clicks from Adwords. By March the revenues from Adwords clicks were […]

Step four: Profile raising for new business

Getting well-known for what you do is a very long-term process. But this should not deter you because it’s relatively easy nowadays to become known for a specific skill or product.   Becoming famous for being good at what you do in a public forum takes a few simple steps, repeated. The goal of this […]

How to name your new business

A client has asked us how she can go about finding a suitable name for her new business.  This is our DIY suggestion about the method to use. go and do a synonyms and antonyms search do a Google Keyword tool search for 1,2, and 3 word phrases put them into a spreadsheet create a […]

Step three: New business pipeline

How well are you doing at winning new customers and prospects? Is it very important because your percentage success rate at winning opportunities has a direct impact on the number of opportunities that you convert paying customers. Even a small improvement in your success rate will help you to make more money. Step 3 in […]

Step two: Marketing Communications

In this section we’re going to look at all the different collateral you use to talk about your business to a new prospect. Search around your office and pull out a copy of every single thing that you can find which has been printed or used electronically to describe your business services and products. Take […]

Step One: State Your Business

This section is all about explaining in as few words as possible what’s your business does, what product or service it makes, and who you sell it to. One way of describing this is an elevator pitch. Let me give you an example my business creative agency secrets, has the strapline “marketing success unlocked”. That is […]