As a business, you want to make sure you are in your customer’s thoughts when they need to contact you. You want it to be easy for them to remember you, and know about how to get in touch quickly. Check out these memorable customer marketing tips that can help you do just that.
Pick a Simple Online Address
Seek out an online address that is easy for everyone to remember. Usually addresses that end in a dot com are a better choice because it is what springs to mind instantly. But your local country may have a fine alternative like .kiwi for New Zealand or .eu for Europe. If you can have the name of your business in the address, that will make it easier to recall, too. Avoid using a lot of dashes or other alternatives to anything other than your company’s name, since this not only makes it harder to remember but could even lead the customer to the wrong site altogether. [Like the 2 Degrees Mobile Phone business and the 2 Degrees vineyard!]
Make Calling Easy
Besides a website where people can easily reach you, you’ll want a phone number that doesn’t require much forethought when people need to call you. Your prospects will be able to remember your phone number without needing to go online and look you up. You can find toll-free services that allow you to use your name in number format. These services make it possible to get the help you need when setting up your business number.
Alternatively allow calling direct from your website by ensuring your Google Business listing is up to date and that the phone number in your website header has the correct code so people can “click to call”.
A Catchy Jingle
Another good way to keep your company present in the minds of your customers is with a catchy jingle. This might be something folks hear on the radio, but it could be used in any type of social media promotion, such as a video you make and promote on social media. If you can incorporate a way to call you or visit your website, people will become curious, and more likely to check out what your business is and what you have to offer. Using jingles and phrases is a good way to increase sales and help potential customers remember you.
After your business name, you can also add a “strap line” or a description to explain what you do. This could be about your product “The athletic greens drink” or it could be geographic “Your Hamilton Plumber”. Familiarity and frequent repetition are key to this tactic working.
No matter what type of company you have, it’s helpful to use different methods to stay in the mind of your potential customers and get them to come to you. Use a website address that is easy to recall, and pick a phone number that doesn’t require looking up for someone to call. A catchy jingle is the icing on the cake that can make it easier for people to remember you when they need someone who offers your services.