writer, person writing, cop

Key parts in a professional email

I got a question about what the four elements that comprise a “professional email”.  I don’t know why the questioner thought that there were four parts.  My best practice has three parts: Tell them what you’re going to tell them Tell them Remind them what you already said Easy! Good email message structure Slightly less […]

How to prototype marketing solutions

Making a big investment into solving a marketing problem is a giant challenge.  The risks are huge, the investment uncertain and the outcomes are unproven. One way to overcome these risks is to do rapid prototyping. Rapid Prototyping needs new adherents Today I interview Joanne Jacobs, an expert in how to use this technique. Talking […]

spam tin as a metaphor for bad email

Overcoming a spam label by MailChimp

One of my clients did something ill-advised and their account got flagged by MailChimp as  spammer. Goodness that’s a tough call and the restrictions placed on the account are significant. The good news is that I succeeded in untangling the situation and restoring the account.  BUT it would have been better never to have got […]

Vaughan Winiata and Rebecca Caroe video

Looking for marketing answers

The uncertainty and change facing us is a new challenge.  I have been doing short mini videos through the lockdown.  They were designed to give fast tips for action. Now I’m hosting longer form discussions with a locals who are smart thinkers and smart do-ers. I want to know what the Government is doing for […]

Rose and thorne, bra donation, essential workers, Covid19, Lockdown marketing,

Brand repositioning post-Covid19

Are you trying to understand how your marketing needs to change? This article sets out the themes which you can use in your own firm to help discern the new rules, the new landscape and the new markets we are now trading in. The new marketing reality Nothing is clear.  This is obvious. But that’s […]

strength coach round table, rowing podcast

SEO for fitness website

Hi – we are two Strength & Conditioning coaches who have started an online business during lockdown. Our business is called Limitless and focuses on delivering athletic Strength and Conditioning Programmes and all that goes with. We now need to move towards branding (properly) and a website build. I was wondering if you could recommend […]

click stream, analysis, email click

Click Analysis to raise ROI

Take a look at your most recent email marketing campaign and review where people clicks and how many people clicked on each link. I found that we were getting a lot of clicks in an unexpected place and we were able to correct that in our next campaign iteration. I also recommend a chrome extension […]

Marketing for short planning horizons

Messaging for marketing campaigns during Covid19 We realise the super-short time horizon that we can work on. Plan for the immediate future. Do campaigns that work within a 1 week time horizon. Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious […]

Klaviyo, retail, US checks

Will consumer spend recover after Lockdown?

When will consumer spending get back to pre-Covid19 levels? It’s a gigantic question with huge implications for marketing and the world economy.  Early clues are coming out and if you know where to look, you will be able to improve your marketing planning. Frontline consumer research This week I saw two research reports which start […]

advertise, adwords, Lockdown advertising

Restart advertising now

The top of the funnel is ready to be filled again. It is imperative that all marketers restart advertising and early-stage communications. We look at Google AdWords and the Google AdWords optimiser AI software. Would you consider doing mini videos? We get good feedback from these ones.   The Superdrug campaign Catch up on past […]