Rebecca Caroe Quora profile

Using Wikipedia and Quora for marketing

I recently got asked about whether Wikipedia is good for marketing. It’s a high traffic website from where backlinks could be valuable. If you do create Wikipedia entries be aware that there are rules about businesses on the platform. The recent history of Marketing on Wikipedia A lot of PR agencies got publicly burned while […]

National’s SME policy

The New Zealand National Party manifesto just published with some pledges to help the small business sector. We know we are important to the economy – but this really shows clarity of purpose and thinking, which I disagree with. Read the full document Get people back to work One of their proposals is to provide […]

home office desk corner

5 Tips for Managing a Company With Remote Employees

With the availability of the internet and technology that we have today, more and more companies are operating remotely. There are plenty of advantages for employees working remotely. They can work from home and care for their family. They don’t have to deal with rush hour traffic during their daily commute. The organization also thrives […]

spam SEO linkback example

Getting linkbacks for SEO

<Rant warning begins> Do you regularly check your website links? I found comments in my site back end today which made me spit tacks. And so I wrote to the business who was linked from the commenter. Do you know your SEO agency are making spammy comments on blogs in order to get you linkbacks? […]

Slideshare got sold

Today’s discovery. Slideshare got sold. I was a very early Scribd user…. now I find they’ve bought Slideshare from LinkedIn. This will change things for many of us who love Slideshare. What happens to my slide decks shared into LinkedIn? [they stay] Who still uses Slideshare [me and my clients] Why is Scribd such a great platform? […]

water data visualisation

Marketing perception versus reality

I love my profession. Marketers come in all stripes and sizes. Some are shysters and others are hard graft honest workers. We use a lot of techniques to advantage the brands we are working for. Some are sly and dishonest and others are honourable. And today I am focusing on two different ways to influence […]

objectives and key results

Tips on Getting Things Done

Getting things done is the difference between the successful and the rest. I like to prioritise tasks for myself on a grid or importance and urgency – but this is just a short term day task management tool.  If you have big projects that will achieve your goals, you need a better system. A workable […]

churchill, union jack flags,

The new Covid – a battle not the whole war

The announcement of a renewed Covid lockdown to Level 3 in Auckland – which affects me and many of my clients seems to be a mixture of ‘here we go round the mulberry bush’ and ‘once more into the breach, dear Friends.’ I can’t decide if it’s Shakespeare or a child’s nursery tale. Be obedient […]

Please NOT another covid email

I just sent this message to my clients. There’s an overload of businesses sending unnecessary emails about the New Zealand Covid-19 alert level change. May I suggest we simply put something on the website home page? And telephone anyone who’s coming in for a meeting. And maybe the team add a note to their email signatures…. […]

calling bullshit data book

Data – you need to understand it

Data – love it or loathe it, we get it served up everywhere we look. But do you know enough to judge and make up your mind? What is factual, what is relevant, where are devious presenters hiding the truth? The answers to all these questions requires modern marketers to educate themselves. The The Economist called […]