A “cold call battle” I love a contest as much as any athlete… but this makes my blood run cold. It’s an advert to promote agentic AI compeing alongside CSRs to book appointments. You may not know this, but I’m a demon cold caller. It’s a service I provide as part of B2B Marketing – […]
https://creativeagencysecrets.com/wp-content/uploads/2025/05/cold-call-battle.png1112996Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2025-05-22 13:56:402025-05-22 13:56:40Agentic AI is a joy-killer for NBD
The allure of the speed-to-answer is great for early users of AI. Those of us who have been longer in this particular swimming pool Realise that critical assessment still remains the most important input of the human actor. As Neil Perkin quotes John V Willshire Where technical debt for an organisation is “the implied cost […]
Old clothes and porridge I got back from holiday recently and apart from the hideous time zone dislocation I definitely know that I achieved some of my goals – rest, a change of scene and the opportunity to do some quiet thinking without interruption. Settling back into the work routine comes easily yet I find […]
Are these a thing of the past? Or are they still a useful marketing tool. Remember when having a round number (ending in 000 or 5555) was a really important part of your business marketing positioning? We slaved to get the same 4 digits for all our regional offices back in the day. Today, I’m […]
I read an article about airline spend on glossy safety videos and found some great marketing reasons for investing in high production values. First – aligning cultural values with education. Air New Zealand partnered with the Department of Conservation (DOC) to promote the importance of wildlife protection. That was after they did a movie hook […]
https://creativeagencysecrets.com/wp-content/uploads/2025/03/Airnz-safety-1.png5381534Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2025-03-25 14:58:212025-03-25 14:58:21Airline safety videos are a great messaging platform
New ideas often receive pushback. That’s because they’re new, they represent change and that can be threatening to jobs, budgets and ‘the way we work round here’. It doesn’t mean they are necessarily a bad idea. I find that frequently it takes a couple of goes to overcome the pushback and also it takes some […]
Use your experience of life, of human communication and decision making to work out times in the customer journey when personal, individual, manual actions will have greater effect. I love using letters, phone calls, SMS – all great tools for use cases when you need cut through and to effect human-to-human contact as a context […]
https://creativeagencysecrets.com/wp-content/uploads/2025/03/marielle-ursua-l7AVeJi1RMk-unsplash-1-scaled.jpg19202560Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2025-03-16 09:18:462025-03-20 09:19:00Not everything is enhanced with AI.
The inexperienced new business development marketer will disagree with that statement. Why wouldn’t you want more prospects in your pipeline? The customer doesn’t owe you their business – but they do owe you an answer. Creating marketing tactics that provoke the prospect to answer “no” is a good thing. Sales know not to pursue them […]
https://creativeagencysecrets.com/wp-content/uploads/2025/03/petr-machacek-BeVGrXEktIk-unsplash-scaled.jpg17072560Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2025-03-12 09:20:392025-03-20 09:23:57Getting a “no” is a good result for the sales pipeline
Sam Irvine is CEO of Copyright Licensing New Zealand – as a B2B marketer he understands the use cases for AI and marketing. There are two main ones, you can use it internally to manage processes as organisational AI and secondly for external outputs like campaigns and marketing material creation. Good and Bad AI Actors […]
https://creativeagencysecrets.com/wp-content/uploads/2023/09/marketing-and-AI.png9261694Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2023-09-27 13:45:042023-09-27 13:45:04Marketing with AI - a warning
It launched. The “new” rival to Twitter. And there have been many attempts to become serious players in the social media space. Read the list of Launch > Defunction > Acquisition > Milestone. Meta will be closely watching our early behaviour on the platform. What we do now may well influence the features, algorithm and […]
https://creativeagencysecrets.com/wp-content/uploads/2023/07/Twitter-join.png5821212Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2023-07-07 08:59:292023-07-07 12:10:19Threads social - early thoughts
Agentic AI is a joy-killer for NBD
/in B2B, Lead Generation, Sales /by Rebecca CaroeA “cold call battle” I love a contest as much as any athlete… but this makes my blood run cold. It’s an advert to promote agentic AI compeing alongside CSRs to book appointments. You may not know this, but I’m a demon cold caller. It’s a service I provide as part of B2B Marketing – […]
No related posts.
Here be dragons
/in AI /by Rebecca CaroeThe allure of the speed-to-answer is great for early users of AI. Those of us who have been longer in this particular swimming pool Realise that critical assessment still remains the most important input of the human actor. As Neil Perkin quotes John V Willshire Where technical debt for an organisation is “the implied cost […]
No related posts.
Old clothes and porridge
/in B2B, Strategy /by Rebecca CaroeOld clothes and porridge I got back from holiday recently and apart from the hideous time zone dislocation I definitely know that I achieved some of my goals – rest, a change of scene and the opportunity to do some quiet thinking without interruption. Settling back into the work routine comes easily yet I find […]
No related posts.
Corporate phone numbers
/1 Comment/in B2B /by Rebecca CaroeAre these a thing of the past? Or are they still a useful marketing tool. Remember when having a round number (ending in 000 or 5555) was a really important part of your business marketing positioning? We slaved to get the same 4 digits for all our regional offices back in the day. Today, I’m […]
No related posts.
Airline safety videos are a great messaging platform
/0 Comments/in B2B, B2C, Strategy /by Rebecca CaroeI read an article about airline spend on glossy safety videos and found some great marketing reasons for investing in high production values. First – aligning cultural values with education. Air New Zealand partnered with the Department of Conservation (DOC) to promote the importance of wildlife protection. That was after they did a movie hook […]
No related posts.
New ideas often receive pushback
/0 Comments/in B2B, Conferences / Exhibitions /by Rebecca CaroeNew ideas often receive pushback. That’s because they’re new, they represent change and that can be threatening to jobs, budgets and ‘the way we work round here’. It doesn’t mean they are necessarily a bad idea. I find that frequently it takes a couple of goes to overcome the pushback and also it takes some […]
No related posts.
Not everything is enhanced with AI.
/2 Comments/in AI, B2B /by Rebecca CaroeUse your experience of life, of human communication and decision making to work out times in the customer journey when personal, individual, manual actions will have greater effect. I love using letters, phone calls, SMS – all great tools for use cases when you need cut through and to effect human-to-human contact as a context […]
No related posts.
Getting a “no” is a good result for the sales pipeline
/0 Comments/in B2B, Lead Generation, Sales /by Rebecca CaroeThe inexperienced new business development marketer will disagree with that statement. Why wouldn’t you want more prospects in your pipeline? The customer doesn’t owe you their business – but they do owe you an answer. Creating marketing tactics that provoke the prospect to answer “no” is a good thing. Sales know not to pursue them […]
No related posts.
Marketing with AI – a warning
/4 Comments/in Marketing /by Rebecca CaroeSam Irvine is CEO of Copyright Licensing New Zealand – as a B2B marketer he understands the use cases for AI and marketing. There are two main ones, you can use it internally to manage processes as organisational AI and secondly for external outputs like campaigns and marketing material creation. Good and Bad AI Actors […]
Related posts:
Threads social – early thoughts
/12 Comments/in Social Media /by Rebecca CaroeIt launched. The “new” rival to Twitter. And there have been many attempts to become serious players in the social media space. Read the list of Launch > Defunction > Acquisition > Milestone. Meta will be closely watching our early behaviour on the platform. What we do now may well influence the features, algorithm and […]
No related posts.