Trendosaur SaaS, retail find products

My SaaS has 7% conversion rate, how to improve?

My eCommerce SaaS has a conversion rate of 7% (2 new subscribers a day). I only get 1200 page hits a month though. How can I get more traffic? The service is called Trendosaur. It helps online retailers make money by showing them the most profitable products to sell. My subscribers love the service. I’ve […]

woocommerce, Full multi currency list

Case Study: Multi Language Website

New challenges are what we thrive on and so the opportunity to work with a client on migrating them to a Multi Language and Multi Currency website was exciting. Specifying the Minimum Key to getting a great outcome was the first step of the site adjustment – what was the minimum viable site which would […]

cleaneze, carpet cleaning, Auckland carpets

Daylight savings promotion ideas

Twice a year you get a chance to run a promotion themed around the biannual clock changes in spring and autumn (fall).  We call it daylight savings or “summer time” but either way, the clocks advance or retreat an hour. Here are 5 themes for promotions you can run in your marketing 5 Daylight Savings […]

B2B Event Marketing, webinars for business, event marketing

B2B Event Marketing tips

I got a call this week and asked to advise an event which is for business to business audience how I could help them double their attendees in the last 4-5 weeks before the event happens. This is my advice. Last-minute event marketing Set up a tripwire webinar to drive interest / registration details Find […]

Digital Marketing

Digital Marketing Strategies You Need to Try

Digital marketing is now a fully-fledged, accessible, gigantic industry – dabbled in by most companies across the world. From humble beginnings, it’s taken some twists and turns on its way to ubiquity – and now, it’s something that’s developing and changing in ever-increasing spirals of complexity and competition. In order to stay ahead of the […]

Image: https://unsplash.com/photos/W7K3LJHcsu8

The Best E-Commerce Platforms

E-commerce is rapidly becoming one of the fundamental components of a monetized internet, and it is important to understand that it is an area that is constantly in a state of flux. Your traction in the e-commerce world depends a lot on the kinds of technology you are equipped with. Choosing the right e-commerce platform […]

eCommerce

4 simple (yet effective) ways to drive traffic to your eCommerce site

In eCommerce, the amount of traffic that comes to your site is going to determine your overall success. After all, if you don’t have anyone coming to your site, you can’t possibly generate any sales. Unfortunately, launching an eCommerce shop is easier than ever these days — and people know it. As a result, the […]

Email list, marketing permission, contact options, GDPR

A nicely written GDPR email

Today I received a GDPR email message from a LinkedIn connection – we are 1st degree connected.  But because he’s in Europe, all his written electronic mass communications are now governed by GDPR – the European Union legislation General Data Protection Regulation. The full email is reproduced below.  Here is my analysis of why it’s […]

Design an Office for Millennials and They Will Come

If it feels like millennials rule the workplace, it’s because they do. By 2030, they’ll make up at least 75% of the American workforce. Millennials are often critiqued for being entitled and having overly high expectations, but performance marketing expert and entrepreneur Eyal Gutentag believes that companies would do well to rise to their demands […]

Digital Channels for Sponsorship

Getting digital marketing sponsorship right is a challenge.  Activations using digital channels depend on robust messaging strategies and careful persona creation.  In this presentation we have a case study from Air New Zealand and Akzo Nobel Volvo Ocean Race which you can adapt to your needs. Rebecca was speaking on the topic of digital channels […]