Tax podcast, B2B marketing, Content marketing podcast,

B2B Podcasting rises

The rise of podcasting as a medium to reach and influence audiences, grow brand awareness and promote your business continues. I’m delighted to announce that Terry Baucher, a self-confessed “Tax Nerd” has launched his podcast – The Week In Tax with the help of Creative Agency Secrets. Terry has long been a broadcaster called on […]

Christchurch and Creative Commons

I care deeply about the Creative Commons movement – this blog has been licensed for share-alike attribution since it started in 2006. The Christchurch massacre on Friday has highlighted one of the challenges of modern media. How to stop bad stuff being shared; and the converse, how to preserve good stuff for future use. The […]

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Customer Reviews – what about the bad ones?

Reviews are essential for businesses building brand visibility online. But bad reviews make my toes curl. Sometimes they are fair, sometimes not. What can the marketing team do about this? Different pathways for different reviews Treating different customers differently is a core principle of good CRM. But until the review is published, you won’t know […]

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Podcasts for event promotion

Podcasting is going mainstream – it’s the newest part of content marketing and frankly it’s about time! Many people have been producing independent shows in voice format for years – I started one for my sport in 2013 – but only in the past year have brands started to get on board. So why podcast […]

Follower Count , LinkedIn, B2B marketing, social media marketing,

Advance your LinkedIn focus

Many B2B marketers and brands are using LinkedIn intensively as a channel to market, building awareness and interest in your offering. LinkedIn is NOT EFFECTIVE a direct marketing channel – it’s for brand marketing. Today I have a challenge for you. Followers. Who follows you? Go to your LinkedIn page and log in. Then navigate […]

Key Website Creation Tips You Can Learn From A Graphic Design Course

A website’s success is often dependent on its design flow, cohesiveness and content. This is the reason as to why a lot of User Experience experts (UX) are also adept in graphic design. One of the best ways to create a good user experience is by having a clear grasp of design principles. Here’s some […]

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3 Technologies Consumers Couldn’t Have Predicted

Technology has become a big part of everyday life. Right now, you’re reading this on a computer, tablet or smart phone. That alone shows how technology is intricately woven into many aspects of modern life. While some innovations could have been predicted, like automation or virtual reality, others have been the opposite. Here are three […]

Adoption curves for MarTech

This past week has seen a “Sweeper Wave” of coinciding reading and researches which tell me one new thing – podcasting for business content marketing is now going mainstream. First let me explain the sweeper waves – I was on holiday on the Coromandel Coast and a sea swell off the west coast caused occasionally […]

smcnz19

Ready to learn Social Media in 2019?

Rebecca is going to be at the Social Media Conference NZ #SMCNZ19 March 1-2 – she’s hosting a table talk on podcasting and blogging for business. This is a fantastic opportunity to invest in your business and for your own professional development. The conference is for Small business to corporates, from beginners to advanced. Imagine […]

marketing problem, angry man problem, problem solving marketing,

Problem Solving for Marketing

Three types of complex problem exist and marketing increasingly faces all of them as we go omni-channel. Understand the differences and the methods of resolving each