What the F(acebook)?!

WTF? That’s likely a thought running through many people’s minds as they hear that Facebook has just announced one of the biggest changes to the social media platform – ever. With over 2.13 billion active users each month, there’s no doubt that this news has made a groundbreaking difference in the way that people and […]

Business Accelerators in New Zealand

In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand.  Since I couldn’t find a place where they are all listed, I thought I’d create one.  [We did this before for Youth Entrepreneur Organisations in New Zealand]. Callaghan Innovation funds accelerators NZ Product Accelerator  Venture […]

local directories

Boost Your Business with Local Directories

Don’t let your business get lost in the crowd It’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now […]

3 SEO Tools That You Should Know How To Use

In any business having a strong online presence is very important. And when it comes to building a good online presence, using SEO tools can help increase your search engine rankings to reach more clients for your business. In implementing search optimization or SEO campaigns, it’s important to know the right tools to use for […]

Customer Feedback and Reviews template email

I got this question from Quora and here’s the answer I submitted. How can e-commerce companies encourage customers to submit reviews? There are ethical methods and less ethical methods of getting client testimonials for ecommerce. A bribe is not ethical – but people do it. Give us a review and get a coupon / discount […]

website traffic drop

“Why is my website traffic dropping?”

For any business using its website as a lead generation tool, traffic is essential. The more visitors you get, the more chances you have to make your product or service known, gain connections and promote your brand. This is why an unexpected decline in organic traffic is a terrifying idea, as it might result in […]

trade show, exposition, marketing B2B, trade show marketing

Trade Marketing tips

You asked us about Trade Marketing.  This is when you sell something to another business and they sell it to the ultimate customer.  Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of […]

5 Great Content Tools For Improving Your WordPress Blog

Content marketing nowadays rules a business’s marketing strategy, but good content is still hard to come by. Running a blog can help any business owner capitalize on site visitors and build their brand reputation. The advantages are numerous: an effective blog will appear higher in search engine results pages and keep guests engaged. Regardless of […]

How Small Businesses Benefit From Digital Marketing

Running a small business brings worries for the owner from time to time. You want to make sure you are doing what is best for the future of your company but you probably have concerns about which options to prioritise.  Let us help you. You are not always going to know how to complete your […]