How To Introduce A Business By Email

Connecting two compatible businesses with each other can be one of strongest networking tools for you and other businesses. By connecting the groups, not only are you solidifying your own network, but also helping the two businesses who may be able to benefit each other. But often times this can be difficult over email. In […]

3 Takeaway Tips: Building an SEO strategy for Living Goodness

Anyone should know that to establish a good online brand presence, you need a good Search Engine Optimisation (SEO) strategy. Keywords are a main part of that strategy – they’re more than just using the right tags to find relevant blog posts – they help boost your business’ search results so your website gets more […]

Search Console and broken website links

Has Google been sending you emails recently?  If you are the webmaster for your domain, you will be getting messages from Google Search Console as they find new errors on your website. The newly helpful Search Console Reports are good to get.  This is all part of a rollout of improved reporting.  Now you can […]

Landing page

Four Major Mistakes You Don’t Want To Make With Product Landing Pages

Designing a landing page is no easy task. There are many moving parts to consider, including copywriting, design, social media, and CTA placement. And with so many decisions to make (both big and small), it’s no wonder that mistakes can easily occur. In many cases, business owners fail to take the proper precautions to ensure […]

The (b)leading edge of Accountancy marketing

Sage publishes an annual survey of accountants attitudes – what’s interesting is that it is global and the summary report details some good findings about the profession.  It’s called The Practice of Now 2018  As a marketer who works with professional services businesses, my reading highlights some big numbers in the research about artificial intelligence, […]

Heat Mapping Tools

Quick and Easy Guide to Designing a High-Converting Website

Nowadays, countless guides on the internet try to persuade you how easy it is to build a successful website from scratch. While it’s true that anyone can get a decent-looking site live with the right tools, it’s still not easy for the online community to separate good web designers. Remember, an experienced web developer knows […]

Creative Marketing: How To Get Your Company Noticed In 2018

Trends are indicative of what is popular and selling well. If you want to transform your business, regardless of size or industry, you need to be aware of these trends and then implement them as effectively as you can. Creative marketing encompasses both the creative and the marketing world, and often to great effect. Exciting […]

How to Migrate to Digital Marketing

Migrating to digital marketing from traditional marketing is a question I get asked frequently.  Giving a talk to the Te Atatu Business Association, I was able to showcase both business to business (B2B) and business to consumer (B2C) examples of ways to work out these things Where to start your digital marketing Which marketing methods […]

Is it a Smart Idea to Buy More Than One Domain Name?

If you are planning to go into business for yourself, you need to be on the web. Just as the company you worked for until recently has their site on the web, you need to establish your own. By doing so, you will put yourself in a position to reach a potential audience that numbers […]

Simple Ways To Save Time And Money When Running Your Website

Running a website can be costly, regarding both time and money. That’s why it pays to use every avenue available to make the process easier. We have some simple ways to help keep costs down and make sure that running a website does take over your life (unless you want it to). Get A $5 […]