White board surrounded by leaves

Why Whitespace Matters in Web Design

Your website is a valuable marketing asset. So it makes sense to invest in its design to make it better for potential prospects. In fact, many of the largest companies pour a tremendous amount of resources into their websites. Because even a single design can have a dramatic impact on conversions and bounce rates. But […]

bad linkedin, location obscure, fake profile

Do Consumers Need to Know Where Our Business is Located?

Today’s always-on global world could make your business location seem to be an irrelevancy.  But the opposite is true.  Local marketing is now the fastest-growing part of online marketing specialisms.  And it matters.  Let me explain. So here are 3 examples for you to use when considering international website domains.  Feel local but act global […]

SEO Case Study

SEO Case Study: From Second Page to Second Place in Two Weeks

Google now processes over 3.5 billion searches per day, every single day. No wonder 10 out of 10 businesses want only one thing: to appear on the first results page for keywords related to their industry. This kind of visibility is the promise of a tonne of organic traffic, new leads and sales. In this […]

New business development year planning

New Year Marketing Planning – resolve to do this!

Ready for next year?  No, of course you’re not.  This is normal. But you intend to get ready and to plan your marketing, don’t you? Make those resolutions happen by booking in to our January 2017 Marketing Year Planning Workshop. Join us for a Marketing and  Business Development Workshop to help you get your year plan […]

What’s a typical response rate for personalised B2B direct mail?

What’s a typical response rate for highly personalised B2B direct mail? What provider would you work with? I’ve heard of Enthusem and Pebblepost. It’s a well designed card with their logo, name or website on it. Your response rate for B2B direct mail depends on a couple of things What you’re selling and whether the recipient […]

Testimonial & Case Study from Apartment Specialists realtors

We worked with Creative Agency Secrets to streamline our website and the customer experience.  We have two major client types – buyers and sellers.  The team helped us to filter website visitors so we could present different messages to each audience and drive engagement with the right team member from Apartment Specialists. Andrew Murray, Apartment […]

Marketing segmentation icons

How to use brand icons to drive sales

My philosophy of marketing is that every part of your marketing toolkit that you’ve spent money developing should be working hard to generate sales for your business. Creating a strong visual identity is a given.  But what about extending it into other marketing areas? We have been experimenting using content marketing to reinforce visual identity […]

7 Ways to Make Your Website Relevant

Is your website consistently driving results for your business? Is it adaptive to changes on the web? With rapid advances in website technology, design and function have evolved, bringing a new set of expectations to your visitors. With these expectations and advanced features ultimately affecting the success of the business online, being able to respond […]

Workshop

What’s the best way to get more paying customers?

Write your new business development year plan with Creative Agency Secrets The answer, is a new business development plan.  That’s a month by month chart of marketing promotion activities.  It includes proactive marketing that builds up your business profile which leads to enquiries which become sales.  It’s a continuous cycle. Join us for in a […]

Hanging Gardens home page

Your home page is failing its purpose

I had to write to a client recently to tell them that their home page was failing.  It was not delivering value, it was not doing its job and was actively causing problems for the business.  And this made me realise that few businesses understand the job a home page does. What should a good […]