Coworking space

How to get your first co-working members?

We have just opened a coworking space and although we are getting good traffic to the website we are struggling converting paid members, both online and offline. Any tips from those who have started coworking spaces on how you signed up your first 10 or 20 members? The answer is the same for any new […]

Rachel Martin website GrowthHacking expert

What to do when your content is used without permission

Sometimes you find out that someone has reproduced your work without permission. There are scales of bad-ness here, ranging from plagiarism through to lack of attribution. What should you do when you find out? The answer depends on a few things – if you are a world famous published author and public speaker, you may […]

Download your Traffic, traffic, traffic workbook

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Marketing Communications

Step two: Marketing Communications

In this section we’re going to look at all the different collateral you use to talk about your business to a new prospect. Search around your office and pull out a copy of every single thing that you can find which has been printed or used electronically to describe your business services and products. Take […]

Podcasts – 7 Reasons Why Marketers Need Them

Earlier this year, I had the pleasure of attending the 2016 Asia/Pacific Podcasting Conference, held here in Auckland. It was a fantastic two day event that showcased a number of talented speakers and presented some interesting ideas towards the future of podcasts. We use some sort of variation of podcasting with a number of our […]

SEO Tools

7 Tools to Improve Your SEO

Improving the SEO for your business is very important. When potential customers search for your products and services you obviously want to appear as high in the search engine rankings as possible. In order to do so, your SEO has to be better than your competitors. Google and other search engines will rank what they […]

Step One: State Your Business

This section is all about explaining in as few words as possible what’s your business does, what product or service it makes, and who you sell it to. One way of describing this is an elevator pitch. Let me give you an example my business creative agency secrets, has the strapline “marketing success unlocked”. That is […]

Natural Search Listing on Google

Google my business. Do you know how to test your website is working correctly?

There are only five things that you want a business website to do. get found natural search answer questions bring in enquiries get prospects to reveal their identity showcase expertise What this means is that an effective website should be shortcutting the amount of time it takes to get a new customer.  Three tests to […]

Wordpress Multisite for marketing creative agency secrets new zealand auckland

WordPress Multisite for marketing

I went to the Auckland WordPress user group meetup yesterday and there was a great talk by Dee Teal aka “Web Princess” about WordPress multisite installations. These are many websites created in a network and managed centrally.  A neat addition to the WP functionality. Here are three of her slides. I think this is a […]

Be ahead of new traffic for your business creative agency secrets audience industries new zealand

Be ahead of new traffic for your business

There are millions of people around the globe who want what you have. They just don’t know you exist yet. We just need to stand in front of them. Because it’s not always easy for a guy in Timbuktu, Kalamazoo, Ahipara or Middlemarch to just stumble upon you. But that doesn’t mean they aren’t pursuing […]