5 Tips On How To Beat A Video Conference Interview

Interviews are always a nervous ordeal but more often than not a well-prepared candidate will always rise above the rest of the pack and successfully take the job. That said, many candidates make the mistake of preparing for a video conference interview in the same way as a face to face interview which can leave […]

Website holding page – how to use for marketing gain

Taking your website offline is rarely welcomed by the marcomms team.  sometimes you have go do it. Brand Glue did a great job of making a strong message come through their holding page. In fact, since I took this screen shot, the timer doesn’t seem to have ‘counted down’ any more…. wonder if it’s really […]

Good practice: A website holding page

Following on from yesterday’s post about delays publishing a new company website – take a look at this one: What I like about it is it sets a deadline (the counter is clocking down all the time) it still says what the company does – USP – so the holding page continues to sell the […]

Marketing using Business Christmas Cards

Corporate greeting cards can be used in many ways to promote your business and to show appreciation to supportive clients; some traditional and some a bit more creative. However, there are some rules and tips you should keep in mind to get the best return on your investment of sending out a Business Christmas card: 1. […]

Cold email introduction – copy this campaign

Want to use cold emails as part of your customer acquisition?  We get dozens of approaches by digital media agencies usually picked up by our clients’ spam filters. Today we’re publishing one of the better ones as a crib for you to copy for your own use if you want to buy email lists and […]

Top 3 things for Writing a good brief for an agency pitch

‎We did a quick survey yesterday among brand managers to answer the question “What are the top three things you need to do to write a good brief for an agency pitch?” Move the sales needle, Information integration, Content marketing (Josh Stailey) What’s the problem, why is there a problem and media neutral so the […]

Writing a good brief for an agency pitch

Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]

Twitter competition ideas

There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness.  A contest doesn’t need to be expensive, or […]

Writing an innovative pitch to a brand

Image via Wikipedia We are often asked about how to pitch a brand in order to win their busienss. Now a pitch is usually the end of a long process that starts with a chemistry meeting or a credentials presentation. Here is an example from Razorfish who pitched for the jewellery retailer, Tiffany’s business. This […]

Social Influence marketing – how it helps your biz dev

Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing.  There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through.  Whether customers buy is the really important […]