Image via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-08-17 07:51:592020-01-24 01:44:13Writing a good brief for an agency pitch
There have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or […]
Image via Wikipedia We are often asked about how to pitch a brand in order to win their busienss. Now a pitch is usually the end of a long process that starts with a chemistry meeting or a credentials presentation. Here is an example from Razorfish who pitched for the jewellery retailer, Tiffany’s business. This […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-06-18 09:15:162020-01-24 01:44:13Writing an innovative pitch to a brand
Razorfish, the global marketing agency, has released “Fluent” a report on social influence marketing. There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through. Whether customers buy is the really important […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-05-20 11:13:002020-01-24 01:44:13Social Influence marketing - how it helps your biz dev
Adeline Grosrenaud is London blogger with a blog dedicated to CRM. It may seem an out of date concept now that the social web is going mainstream, but I asked her to write about how CRM and biz dev proceseses can be mutually supportive. She has a helpful check list of metrics that would be […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-04-22 03:21:062024-08-26 15:48:52Guest Post: How CRM Integrates Into Business Development Processes
This question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-03-24 00:49:122022-12-19 11:56:54How do I charge clients for doing social media work?
If you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2010-02-09 07:31:312023-08-21 20:36:23Top 10 must-read Business Development Blogs
One of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-09-04 08:23:332020-01-24 01:44:12How to make inbound enquiries work for you
This week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2009-09-02 09:37:232020-01-24 01:44:12Tone of voice in newsletter writing
Writing a good brief for an agency pitch
/2 Comments/in Pitching /by Rebecca CaroeImage via Wikipedia I am researching for a new blog post about how brands brief agencies when they want to run a pitch. Can you help me? Top 3 things for writing a good brief for an agency pitch Worst 3 things for writing a good brief for an agency pitch Add your answers to […]
No related posts.
Twitter competition ideas
/2 Comments/in Social Media /by Rebecca CaroeThere have been a few good quesitons around recently with Public Relations agencies in particular seeking ideas for competitions that can run on Twitter. Running a competition is a good way of building new followers for social media communication channels – it also helps for brand awareness. A contest doesn’t need to be expensive, or […]
No related posts.
Writing an innovative pitch to a brand
/2 Comments/in Marketing /by Rebecca CaroeImage via Wikipedia We are often asked about how to pitch a brand in order to win their busienss. Now a pitch is usually the end of a long process that starts with a chemistry meeting or a credentials presentation. Here is an example from Razorfish who pitched for the jewellery retailer, Tiffany’s business. This […]
No related posts.
Social Influence marketing – how it helps your biz dev
/1 Comment/in Social Media /by Rebecca CaroeRazorfish, the global marketing agency, has released “Fluent” a report on social influence marketing. There is a big buzz on influence and perception or sentiment analysis towards brands going on recently – and I think it is a small red herring; a phase the internet is going through. Whether customers buy is the really important […]
No related posts.
Guest Post: How CRM Integrates Into Business Development Processes
/1 Comment/in B2B /by Rebecca CaroeAdeline Grosrenaud is London blogger with a blog dedicated to CRM. It may seem an out of date concept now that the social web is going mainstream, but I asked her to write about how CRM and biz dev proceseses can be mutually supportive. She has a helpful check list of metrics that would be […]
No related posts.
How do I charge clients for doing social media work?
/4 Comments/in Social Media /by Rebecca CaroeThis question is a great one and was prompted by a reader enquiry (thanks Kate). Many agencies seeking to integrate social channels into their campaigns want to know whether they can charge their clients for the work. Our view is that this should be a chargeable service that you can provide. First check a couple […]
No related posts.
Top 10 must-read Business Development Blogs
/14 Comments/in B2B, Blogging /by Rebecca CaroeIf you are in business development, it’s important to stay connected to the buzz in the marketplace. One of the hard things is to find a single place to gather all your news sources. Biz dev can be written about in marketing magazines, books, industry magazines, online in blogs and forums. It’s a disparate subject […]
No related posts.
How to make inbound enquiries work for you
/1 Comment/in B2B, Lead Generation /by Rebecca CaroeOne of the nicest things about getting your biz dev working well is when inbound enquiries start to come to the business. I am working with Websters , a niche chartered accountancy practice specialising in service charge accounting. They have worked hard on a new website and blog as well as some collateral and internal […]
No related posts.
Tone of voice in newsletter writing
/1 Comment/in Marketing /by Rebecca CaroeThis week I got a couple of newsletters from organisations – both happen to be agencies one is in PR and the other is an integrated retail specialist. HAve a read of these opening statements Well here we are, more than halfway through the year that was sent to challenge the retail, travel and leisure […]
No related posts.
Social media learning curve
/1 Comment/in Marketing /by Rebecca CaroeFrom Jock McNeish over at Thinking Pharma. Made me smile No related posts.
No related posts.