I write copy for a living. I write a lot. Words, words, words. Each project is designed to fit into a particular desired outcome within a marketing strategy and tactical framework. I say that so you understand context. Context in writing is both important and valuable – but more about that later. How I write […]
I got a question about what the four elements that comprise a “professional email”. I don’t know why the questioner thought that there were four parts. My best practice has three parts: Tell them what you’re going to tell them Tell them Remind them what you already said Easy! Good email message structure Slightly less […]
https://creativeagencysecrets.com/wp-content/uploads/2020/06/green-chameleon-s9CC2SKySJM-unsplash-scaled.jpg17072560Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-06-23 14:09:122020-06-23 14:14:01Key parts in a professional email
Making a big investment into solving a marketing problem is a giant challenge. The risks are huge, the investment uncertain and the outcomes are unproven. One way to overcome these risks is to do rapid prototyping. Rapid Prototyping needs new adherents Today I interview Joanne Jacobs, an expert in how to use this technique. Talking […]
One of my clients did something ill-advised and their account got flagged by MailChimp as spammer. Goodness that’s a tough call and the restrictions placed on the account are significant. The good news is that I succeeded in untangling the situation and restoring the account. BUT it would have been better never to have got […]
https://creativeagencysecrets.com/wp-content/uploads/2020/06/spam-tin.jpg376496Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-06-10 15:06:462020-06-10 15:06:46Overcoming a spam label by MailChimp
The uncertainty and change facing us is a new challenge. I have been doing short mini videos through the lockdown. They were designed to give fast tips for action. Now I’m hosting longer form discussions with a locals who are smart thinkers and smart do-ers. I want to know what the Government is doing for […]
Are you trying to understand how your marketing needs to change? This article sets out the themes which you can use in your own firm to help discern the new rules, the new landscape and the new markets we are now trading in. The new marketing reality Nothing is clear. This is obvious. But that’s […]
Hi – we are two Strength & Conditioning coaches who have started an online business during lockdown. Our business is called Limitless and focuses on delivering athletic Strength and Conditioning Programmes and all that goes with. We now need to move towards branding (properly) and a website build. I was wondering if you could recommend […]
Take a look at your most recent email marketing campaign and review where people clicks and how many people clicked on each link. I found that we were getting a lot of clicks in an unexpected place and we were able to correct that in our next campaign iteration. I also recommend a chrome extension […]
https://creativeagencysecrets.com/wp-content/uploads/2020/05/Click-analysis.png4241384Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-05-19 16:41:092020-05-19 16:41:09Click Analysis to raise ROI
Messaging for marketing campaigns during Covid19 We realise the super-short time horizon that we can work on. Plan for the immediate future. Do campaigns that work within a 1 week time horizon. Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious […]
https://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpg00Rebecca Caroehttps://creativeagencysecrets.com/wp-content/uploads/2014/04/CAS_Logo_1line_RGB.jpgRebecca Caroe2020-05-14 09:10:072020-05-13 15:13:05Marketing for short planning horizons
When will consumer spending get back to pre-Covid19 levels? It’s a gigantic question with huge implications for marketing and the world economy. Early clues are coming out and if you know where to look, you will be able to improve your marketing planning. Frontline consumer research This week I saw two research reports which start […]
My copywriting process explained
/122 Comments/in B2B, Copywriting, Direct Marketing, Email /by Rebecca CaroeI write copy for a living. I write a lot. Words, words, words. Each project is designed to fit into a particular desired outcome within a marketing strategy and tactical framework. I say that so you understand context. Context in writing is both important and valuable – but more about that later. How I write […]
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How to prototype marketing solutions
/0 Comments/in Marketing ideas /by Rebecca CaroeMaking a big investment into solving a marketing problem is a giant challenge. The risks are huge, the investment uncertain and the outcomes are unproven. One way to overcome these risks is to do rapid prototyping. Rapid Prototyping needs new adherents Today I interview Joanne Jacobs, an expert in how to use this technique. Talking […]
No related posts.
Overcoming a spam label by MailChimp
/40 Comments/in Direct Marketing /by Rebecca CaroeOne of my clients did something ill-advised and their account got flagged by MailChimp as spammer. Goodness that’s a tough call and the restrictions placed on the account are significant. The good news is that I succeeded in untangling the situation and restoring the account. BUT it would have been better never to have got […]
No related posts.
Looking for marketing answers
/0 Comments/in Marketing, Recession /by Rebecca CaroeThe uncertainty and change facing us is a new challenge. I have been doing short mini videos through the lockdown. They were designed to give fast tips for action. Now I’m hosting longer form discussions with a locals who are smart thinkers and smart do-ers. I want to know what the Government is doing for […]
No related posts.
Brand repositioning post-Covid19
/0 Comments/in Marketing, Marketing ideas, Recession, Strategy /by Rebecca CaroeAre you trying to understand how your marketing needs to change? This article sets out the themes which you can use in your own firm to help discern the new rules, the new landscape and the new markets we are now trading in. The new marketing reality Nothing is clear. This is obvious. But that’s […]
No related posts.
SEO for fitness website
/0 Comments/in Digital media /by Rebecca CaroeHi – we are two Strength & Conditioning coaches who have started an online business during lockdown. Our business is called Limitless and focuses on delivering athletic Strength and Conditioning Programmes and all that goes with. We now need to move towards branding (properly) and a website build. I was wondering if you could recommend […]
No related posts.
Click Analysis to raise ROI
/0 Comments/in Copywriting, Digital media, Email, Recession /by Rebecca CaroeTake a look at your most recent email marketing campaign and review where people clicks and how many people clicked on each link. I found that we were getting a lot of clicks in an unexpected place and we were able to correct that in our next campaign iteration. I also recommend a chrome extension […]
No related posts.
Marketing for short planning horizons
/0 Comments/in Marketing, Recession /by Rebecca CaroeMessaging for marketing campaigns during Covid19 We realise the super-short time horizon that we can work on. Plan for the immediate future. Do campaigns that work within a 1 week time horizon. Look at Superdrug’s campaign – be kinder and make smarter choices for our planet and the relationships between brands and customers. Be cautious […]
No related posts.
Will consumer spend recover after Lockdown?
/0 Comments/in B2C, Metrics, Recession /by Rebecca CaroeWhen will consumer spending get back to pre-Covid19 levels? It’s a gigantic question with huge implications for marketing and the world economy. Early clues are coming out and if you know where to look, you will be able to improve your marketing planning. Frontline consumer research This week I saw two research reports which start […]
No related posts.