We take pride in our ability to create successful email marketing campaigns that deliver measurable results. We meticulously plan emails to be sent so each one is effective and engaging to the target audience. Here are two case studies:
The sports equipment brand
Space Saver Rowing Systems (SSRS) is a rowing boathouse equipment retailer. They recently launched a new product – The Wraptor Balance. We worked with them on a campaign that generated responses and resulted in sales.
The new product launch campaign
Gathering the right media for the product – The Wraptor Balance is an innovative tool best experienced before purchase. We can’t bring an experience through the internet but we can bring the experience to the reader with videos, photos and the offer of a free trial.
A landing page – Our next step was to create a landing page for the product on the SSRS website. We focused on clear messaging showing how the product was important to use for beginners and why it makes a difference.
We then created web buttons which led readers to the next step in the process: a trial or purchase. Landing pages are incredibly important to product launch campaigns as it is the one consistent place directing customers to an action. As long as you can lead a customer there you’ve got them interested.
A series of blog posts – We then went about scheduling several blog posts that were short and exciting while directing readers again to the Wraptor Balance landing page. This quickly achieved our goal to find interested prospects and get them invested in learning more about the product.
The email blast and its format – Emails are great if you already have a mailing list, which is the only catch.
We sent out 2 emails – the first being a lengthy description of the benefits of having a Wraptor Balance in a rowing club boatshed. The second was more focused with more emphasis on customer experiences through testimonials.
The email campaign saw a whopping 40% open rate accompanied by 10% clicking through to links we included…
Over time we continued to generate small pockets of interest as well…as the graph below shows.
As a result of the campaign Space Saver Rowing Systems has provided 15 clubs with a trial of the Wraptor Balance with 3 confirmed sales to date (and more on the way).
The business consultant
Nick Muller runs a leadership program called Coaching for Change. This is a 4 session training program run over a 6 month period that teaches leaders how to bring change about and lead small businesses to success.
He embarked on an email campaign using our services with the hope of boosting attendance to his program, and we delivered. 9 emails across a 4 week period were sent to two separate email lists which brought him a handful of new signups to his high price coaching course. Each email was unique. The first was an introductory message; the second email followed the first but was a lot shorter and used as a reminder. The final one in the series split our lists between those who had clicked on a prior email and those who hadn’t. For those who hadn’t we focused on the email title more than the content. For those who had clicked on a prior email we focused on convincing them to make contact.
From the graph above it’s plain to see we maintained consistent email open rates around the 30% mark for each of the 9 emails. Normal campaign opening rates are often around 20%, with more successful campaigns reaching 30-40% (yes, that’s us!). Sending the 3rd email out to people who hadn’t clicked on a previous email worked well with a maintained 30% open rate also. This means, as a result of sending that extra email, we expanded the reach of the campaign.
This graph (above) shows the click rates of links within the emails we sent. It once again proves how effective our repeat emails were. The stats suggest that with our third email we managed to convince those who hasn’t opened an email before to both open the email and click a link.
Creating campaigns that count
Our email campaigns consistently demonstrate our attention to detail and planning. By isolating how to get in touch with our the target markets of our clients, crafting the right message and adapting that message based on the recipients’ actions we can create an effective email marketing campaign.
Get more out of your email campaigns:
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