Business Accelerators in New Zealand

In doing market validation research for a client, we researched the Business Accelerators who are best known in New Zealand.  Since I couldn’t find a place where they are all listed, I thought I’d create one.  [We did this before for Youth Entrepreneur Organisations in New Zealand].

The Mums Garage group have pulled together a pretty comprehensive “Startup Ecosystem Map” list which goes from pre-seed investment upwards including regional connections – highly recommend as they encourage you to submit additional resources not yet on the list.

Check out these as a starting point for your own individual needs.  And please use the comments to add others to the list.
local directories

Boost Your Business with Local Directories

Don’t let your business get lost in the crowd

Yellow pages directoriesIt’s that time of the year again where we remind you about the benefits of good ol’ directories! Before the internet, we relied on finding services through the big yellow brick of a book we received each year. Thanks to the world wide web, we now find them stuffed under uneven table legs or as a booster seat. Today we find what we’re looking for with a click of a button. Does your business stand out?

In 2016, Google took away the right-hand sidebar where the paid adverts were displayed. Now the paid posts soar straight to the top, making it a tough battle for smaller companies to get noticed. Directories can be a cost-effective way to help get found via search engines. Being active on directories increases the chances of your business getting noticed.

Why updating your information is vital

yelp directoriesIt is important to keep your business updated in directories. If your business has gone through a recent change and you didn’t update your information, you could lose a lot of potential customers!

Never forget to NAP, this means not sleeping on the details. Make sure your Name, Address and Phone data is accurate and up to date. Location and accessibility are two of the most important factors when it comes to customers. If your telephone number is an old one and a customer can’t get through to you, they’re unlikely to try again. Likewise, if you were to put your address as a small town in South America, a New Zealand customer wouldn’t follow up with your business!

Pro tip: Check the directories your company is listed in and confirm your details are correct. Some websites take their information from others; resulting in a cycle of incorrect information.

Updated List of Directories*

This year, we bring you an even bigger list of potential directories your business may be found in. Take a look to see where your business is listed and where it isn’t.

It’s the only thing standing in between you and your next big client.

NB: Not all directories will apply to every type of business, some are more specific to particular fields. (eg. Tripadvisor will benefit restaurants and hotels over a telecommunications company.)

 

*The directories list has been ranked by domain authority, with the highest ranking at the top (accurate as of July 2018).

 

New Zealand Directories

 

RateBeer – Directory of beers, breweries, bars and stores.
Express Business Directory – Business directory.
Yellowpages NZ – Search for anything in NZ .
Enroll Business – Browse through local businesses and services of New Zealand.
MyHuckleBerry – Business directory.
Finda – Find anything in NZ.
Info News – Directory connected with membership and news.
Wises – Services based off an interactive map.
Hotfrog – A site where people register their businesses for free.
WowCity – Lots of different listings including hotels, real estate, stores, services and health. Get all this information by selecting a city.
Lawlink – Connect and share with attorneys around the world.
Neighbourly – The easiest way to keep up with everything in your neighbourhood.
NZPages – Collection of sites of all kinds and purposes.
NZ Search – New Zealand businesses and sights.
Localist – Local and authentic Kiwi businesses.
Zoomin – Businesses broken down by New Zealand city.
Zenbu – Collaboratively edited directory of businesses and places that help you find anything, anywhere.
ZipLeaf – Online business directory.
PathLegal – Directory for lawyers.
BusinessMe – New Zealand business directory.
Cylex – Business directory of New Zealand.
Fyple – Efficiently sorted local businesses and services.
Local Store – Local stores with updated listings.
My Wedding Guide – Everything about weddings.
RankedByReview – Find local businesses with the best reputation.
MySheriff – Does all the work in finding the best service for you.
LocalBD – A local business directory.
Search Local – Site with all kinds of companies and businesses listed.
New Zealand Websites – New Zealand business websites.
NZ Localizer – A directory with many New Zealand companies.
Directory NZ – A list sorted by category of need.
New Zealand Search – Directory of websites, a search engine and New Zealand articles.
Homeimprovement2day – New Zealand companies for home improvement.
99Nearby – The latest listings of local businesses.
The Local Business Network – Free listing of your business and a paid versions with enhanced SEO.
OpenDi – Business directory.
Directory Pages – Local directory with a premium category option.
NZ Blue Page – Business list based on city and map.
NZ Business List – Business listing by category and city.
Opening Hours – Local businesses and their hours of operation.

 

 

International Directories

 

Google+ – Google’s social media platform.
LaCartes – Find anything. From local activities to exotic destinations. Worldwide site.
Maps Connect – Add or update your company details to Apple Maps so customers can find you.
Yelp – Directory of a wide range of services and businesses. Worldwide.
Issuu – Articles about businesses and services all around the world.
Foursquare – Find best places to eat, drink, shop or visit.
Community Walk – Create a walk in a neighborhood and find businesses nearby.
BrownBook – Global business listing database.
Tupalo – Find the best spots in your surroundings and see what other people think about it.
2FL – Local businesses worldwide.
Yello Yello – Global business directory. Helpful to find out what’s going on in your city.
Spoke – Business information.
Sales Spider – Site with multiple purposes. Lots of reviews and products but also business directory. Has a community on site.
Kompass – Businesses worldwide (requires tax/vat number).
TripAdvisor – For things to do on your trips. Claim your business at https://www.tripadvisor.co.nz/Owners.
Zee Maps – Create and publish maps of business lists.
CallUpContact – A directory based on maps
Link Centre – Internet directory and search engine.
Viesearch – Find the most popular businesses based on 5 star ratings.
Cybo – Business directory with a wide range of categories.
Where2go – Business directory.
Find Us Here – Global business directory.
Factual – Location data company.
Lekkoo – Give a street name and find anything around there.
Epage – Free classified ads and business options.
iGlobal – A global community of businesses, professionals and events.
So Much – A link directory without ads.
Expatriates – Classified ads for expatriates.
Top Design Firms – Reviews and rankings of top web design firms, ecommerce development, graphic designers and design agencies around the world.
CompanyFM – Create a page to promote your company and brand, showcase your product or service, expose your content, build customer loyalty, or just be found.
Wand – Worldwide directory of businesses.
Place Reference – Place yourself on a map and see what’s around you (with the list and streetview).
BeanHunter  – For finding the best cafes and coffees in various cities.
Fonolist – Find businesses, events, and reviews. Narrow it down by the country and city you’re looking at.
Local Wall – Free classifieds and advertisements wordwide.
Places Map – World places map directory.
Nettica – Online directory of products and services worldwide.
College Zoom – College directory with reviews and achievements.
trade show, exposition, marketing B2B, trade show marketing

Trade Marketing tips

You asked us about Trade Marketing.  This is when you sell something to another business and they sell it to the ultimate customer.  Fundamentally it’s just selling but because it’s restricted to selling within a single industry or “trade” it gets another name…. the key thing for you to know is that the principles of B2B marketing still hold true.
 

Trade marketing is a sub-type of B2B

What I love about any B2B is that the audience is individually identifiable. You can get or build a list of actual individuals who you can sell to.  The best way to start that is through identifying these things

  1. industry type
  2. sub-type of industry
  3. job title of decision makers and decision-influencers
Then you are within reach of a clearly identified audience.  List broker will sell you lists, you can research and build your own too.  If you choose the latter, please start with the trade association or professional body for the industry.  That’s a great way to short-cut list building.

After the list, how to approach

Getting a list is only the beginning.  You need to brand build with specific campaigns so that prospects recognise your business name or your product name (or both).  Trade shows can be useful here because people who are interested are all gathered into a single location on a single day and you can meet many face to face.
Getting your strategy aligned with the prospect’s need is critical.  Because it’s so easy to mess up an approach and build bad feeling against your brand.  For this reason we always create a hypothesis and we test this out before a general launch.
Today a mailing list of 100 names is being tested for a client.  When we see how it’s received [Good so far, thanks for asking 54% open rate 4% click through] then we can make decisions about whether to adapt / improve or just to roll it out to the rest of the prospect list.

Top 10 tips for trade marketing

  1. Automate follow ups – have a pre-set process for capturing and following up
  2. Time is always short – but don’t cut short conversations on the stand.  Invest in the people who do come to build relationships
  3. Connect on LinkedIn to everyone you meet if possible
  4. Be very clear about what you are promising to prospects
  5. Have a “cute” offer [fidget spinners are popular now]
  6. If you use scrolling video at a trade show, always sub-title it so people get the message from afar
  7. Put on your best smile.  It’s my biggest business success tool – people remember my warm smile
  8. Make eye contact and be the first to break contact after smiling and saying hello.  This is un-threatening
  9. Have a ‘golden question‘ or two ready for your prospect discovery questions
  10. Turn up every year – as long as the show brings in prospects, plan to be there.  Consistency pays off
Creative Agency Secrets is expert in B2B marketing.  We understand how to research trade buyers, how to build a list of possible buyers, how to present your product or service to them and how to get them to buy from you over and over again.
If you want to learn more, read this article about Trade Show Marketing.  And this case study about your business location

Kickstart business website user skills

Rebecca is running two webinars with CCH Learning designed for Business to Business organisations who need to ramp up their website as a marketing tool.

  • Setting a Website Strategy for Marketing Success: Understand the functionality your website needs & how to avoid common mistakes

Tue 27 Feb 2:30 PM NZDT
Setting a Website Strategy for Marketing Success 2018

  • Get your Business Website Working for you: Learn how to “drive” a website to get enquiries and visitors.

Tuesday 20th March, 2:30 PM NZDT

Get Your Business Website Working for you 2018

The first webinar will help you gain a deep understanding of how to write a website strategy, what to improve on your current website and marketing communications, how to test your website is working well.

The second webinar  teaches you the tools you need to assess the effectiveness of your existing website, and helps you to draw up a list of actions to improve its alignment with your business website strategy.

 

Best books for Pitching and winning marketing work

I was doing some training with a client this week and they asked me about pitching for new business.
There are three books on my shelf which I have found useful in my 25 year career.
Shaun Varga – Brilliant Pitch – what to know, do and say to make the perfect pitch. Prentice Hall
Jon Steel – Perfect Pitch – the art of selling ideas and winning new business – Wiley
David Kean – How not to come second – the art of winning business pitches – Marshall Cavendish
Here’s a link to another article we wrote in 2012 on the topic – Best books on pitching for new business
David Kean was interviewed and I found this 50 minute audio interview useful.
https://www.youtube.com/watch?v=yHD4yx2pRx4

3 Ways to Change Your Business Thinking & Actions for 2018 Success

 

Use the code “2018success” to grab a seat with a 50% off end-of-year special!

This November, we’ve got another breakfast seminar happening! We will be covering 3 ways to change your business thinking and actions for 2018 success. 

Has your business reached a standstill even with new business strategies and tactics implemented?  

Perhaps it is time to renew your thinking with us! Getting your thinking right is the key to developing the right business strategy and tactics. Digital marketing is one of the most effective tools to utilise when unlocking business growth and boosting brand awareness. To help you better understand how incorporating digital marketing and the right business strategy can unlock secrets that underpin success, we have this insightful breakfast seminar lined up for you.

About our speakers

An experienced B2B expert, specializing in direct response marketing and new business development.

A well-recognised leadership coach, workshop facilitator, keynote speaker and author, focused on entrepreneurship.

Practical tips you’ll learn

  • How to break old patterns of thinking to make fresh and effective plans
  • Which crucial steps to take to boost your digital strategy
  • SEO techniques to attract traffic to your website
  • How to implement ‘the basics’ really, really well for brand awareness

If you’re serious about starting the new year with the tools needed for success, you wouldn’t want to miss 3 Ways to Change Your Business Thinking & Actions 2017.
A light complimentary breakfast is included!

23rd November, 2017

7:30am – 9am

The Common

1 Faraday Street, Lvl 2, Suite 7
Parnell
Auckland

The Common

Use the code “2018success”at the checkout to get a 50% discount!

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team work, teamwork, teamwork.com, bad example payment update, payment expiry date,

SaaS renewals that are easy for customers

A robust, scalable business is always based on strong processes.  And if you are in the business of offering a Software as a Service (SaaS) product, you will doubtless have a recurring revenue model.

Our business debit card expires tomorrow and so I’ve been in the throes of receiving alerts, notifications and emails from a range of providers asking me to update my card details so they do not lose their revenues.  The experiences were very varied from the best, smoothest, least painful to the worst where I had to raise a support ticket.

Given SaaS firms risk losing revenue from non-renewals, this is a critical business process.

Here’s what we found

  1.  The earliest “nag” emails came from Hootsuite, Unbounce, Xero and MailChimp.  They were sending them 30 days prior to expiry.
  2. The laggards include Upwork, Skype, FeedBlitz, Teamwork and LinkedIn (from 10 to 5 days in advance),
  3. The “best” process just allows me to update the expiry date on the card (PayPal) without having to re-enter all the other information
  4. The “worst” don’t send me a link into the EXACT page on my account where I can update my details after logging in.  Skype was particularly irritating with a hideous UX on their mobile browser. They leave me failing to find the right billing page detail and resorting to search / help / customer tickets.
  5. The Very Very Worst was Teamwork where they successfully hide the link in an upgrade screen which is not where I’d look to find my payment information (see below)
team work, teamwork, teamwork.com, bad example payment update, payment expiry date,

Hard to find link for payment information on Teamwork.com

Mystery shopping

Any customer process needs testing and constant monitoring to keep it relevant and improved.  Clues which may indicate you have this problem can be found:

  • Check the exit pages on your website
  • Check the long dwell time pages (that you don’t expect)
  • Check the customer service enquiries
  • Check the Searches on your website

When did you last mystery shop your business?

nz marketing summit 2017

Foster Innovation at the NZ Marketing Summit 2017

Spark ideas, develop strategies, and add value to your brand while joining New Zealand’s leading marketers at the annual NZ Marketing Summit. Listen to our own CEO, Rebecca Caroe, in her session on “Strengthening the brand-agency partnership – how to work with an expert (when you aren’t one)”.

Attend Four International Keynotes

  • Brigitte Slattery (Head of Marketing – Lifestyle Group @ Foxtel Australia)
  • Nick Lanzafame (Head of Strategic Insights & Analytics @ Buzzfeed)
  • Charlotte Dewhurst (Global Marketing Direct @ Les Mills International)
  • Col Kennedy (General Manager – Brand & Customer Experience @ Country Road)

Explore Three Programming Tracks

  • Digital & Social
  • Brand & Content
  • Tech & Experiential

Along with the 20+ speakers featured, the Marketing Summit offers a choice of two full-day workshops. “The Content Workshop” and “Brand Building Blocks 2.0” will be held the following day on September 22nd.

Join and connect with 300+ fellow industry professionals in generating and exchanging insights to fuel brand development. You can register before 5pm on August 25th and secure early bird pricing.

SKYCITY Convention Center, Auckland

21 September 2017

8:30am – 5:00pm

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testimonials, creative agency secrets, rebecca caroe

Giant thanks for this testimonial

Campbell Naish, Partner at export strategy and marketing consultancy Katabolt, wrote a generous testimonial for Creative Agency Secrets.  Many thanks!

Rebecca provided Katabolt with a valuable specialised set of marketing recommendations with a specific focus on services which was a great match with what we needed. Her B2B expertise and international experience and perspective helped our team refocus marketing plans and bring new skills into the fold. Thanks

testimonials, creative agency secrets, rebecca caroe

Read other Testimonials or see our Client List

Have you got a strategy in place for testimonials?

Every business needs a strong plan of action to get and publish testimonials for the business from creative agency secrets review, testimonialcustomers and clients.  As the internet becomes the strongest recommendation engine, because it’s easily searched and free to use, your business MUST get a strong profile in places where testimonials and reviews can be seen and shared.

Don’t forget that recent reviews are more powerful than old ones.  So this is a tactic you need to implement weekly or monthly.

Read this Case Study – 3 ways to increase referrals which should give you some ideas for your business.

TrustPilot is a great review site

We implemented TrustPilot for an ecommerce client who needed to improve visibility of its amazing customer service.  Based around the world, TrustPilot has local sites for each country – this one was in the UK.  The integration of their free version with ecommerce platform was seamless – every time a customer buys, they are invited to leave a review a fixed time period after the purchase is complete.

As a mail order business, the time delay between online purchase and receiving goods can be a while and so the flexibility to specify when the review request email is sent was appreciated.

On the reviews page, you can respond to each one which gives full visibility to your prompt response to feedback.  And when you upgrade to the paid version, the option to enable reviews by product, not just for the company as a whole, gives a host of new options.

 

Read more blog posts about Step 5 Relationship Development by clicking the image below – it will take you to that category on our blog.  Teach yourself how to build relationships with people who will bring new custom to your business.

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